WIBW TV 13

Mondo Times editors    Boulder Colorado USA

Posted at 9:20am on Wednesday, January 13th, 2010

Gray Television's WIBW-TV Dominates Competition

"ATLANTA, January 12, 2010 -- Gray Television, Inc. announced that WIBW-TV, its CBS affiliated station in Topeka, Kansas, reaches significantly more viewers than its competitors in terms of both on-air viewership and online traffic.

The Topeka Capital-Journal recently reported, "more than twice as many people watch WIBW-TV's '13 News at 10' than do the other two local newscasts combined." "In terms of people, the Nielsen Company estimated during the November 2009 sweeps period, WIBW-TV's '13 News at 10' drew an average audience of 44,000 viewers -- more than twice as many as the 19,000 combined watching the other two local late-night newscasts," according to the newspaper.

It also noted that WIBW-TV's newscasts "dominated the competition" in all time periods. "WIBW-TV's other newscast were strong, too, including '13 News at Six' which had more than twice as many viewers as KSNT's 6 p.m. news and more than six times as many as 'KTKA's 49 News at Six,'' according to The Topeka Capital-Journal. It also pointed out that WIBW-TV "dominated the early morning news periods" and WIBW-TV's News at Noon "drew substantially more viewers than the programming on the other four local television stations."

WIBW-TV also dominated "Prime Time" as The Topeka Capital-Journal reported it had "more than twice as many viewers as any other Topeka station."

The on-air numbers match WIBW-TV's performance online. According to Alexa, which provides Internet traffic numbers, wibw.com has a similar lead against Topeka's online competitors."