WDIV TV 4

Mondo Times editors    Boulder, Colorado USA

Posted at 3:07pm on Wednesday, December 2nd, 2009

WDIV TV News Wins Detroit November Ratings

DETROIT, November 27, 2009 -- WDIV-TV won in both the early evening news at 5 p.m. and 6 p.m. and the late news at 11 p.m. in the November 2009 Nielsen ratings period of the Detroit television market.

Local 4 News at 5 p.m. garnered an 8.2 household rating (RTG) and an 18 share (SHR) in the 5-6 p.m. time period (compared to WXYZ 6.5 RTG, 14 SHR and WJBK 5.1 RTG, 11 SHR)

In the 6-6:30 p.m. time period, Local 4 News at 6 p.m. finished #1 in household ratings scoring a 9.1 household rating and an 18 share (compared to WXYZ 6.6 RTG, 13 SHR and WJBK 4.2 RTG, 9 SHR).

Local 4 News at 11 p.m., the perennial leader of Detroit late news anchored by Carmen Harlan, Devin Scillian, Chuck Gaidica and Bernie Smilovitz, dominated all local newscasts with the highest ratings of news on any station, in any time-period. In November 2009, Local 4 News at 11 p.m. garnered a 9.3 household rating and an 18 share with a 20% margin of victory over second place WXYZ (WXYZ 7.4 RTG, 14 SHR, WJBK 10pm 6.4 RTG, 11 SHR, and WJBK 11pm M-F 4.0 RTG, 8 SHR).

In the time period of weekdays 5-7 a.m., Local 4 News Morning at 5 a.m. and 6 a.m. anchored by Guy Gordon, Rhonda Walker, meteorologist Eric Braate and Heather Zara, placed second and has shown consistent ratings growth since the start of the 2009 Fall Season.

In other dayparts, the WDIV programming lineup also did well. The Ellen Degeneres Show (10-11 a.m.) was #1 and continues to lead in all key demographics. The Dr. Oz Show (3-4 p.m.), which premiered in September, pulled ahead of WXYZ's long-standing General Hospital. In the 4-5 p.m. time period, Local 4 News at 4 p.m. followed by Inside Edition with Deborah Norville virtually tied the perennial afternoon favorite, Oprah, in households. And in the time period of 7-8 p.m., Wheel Of Fortune and Jeopardy are the top-rated shows, and continue to experience growth - up 18% since November 2008.

Mondo Times editors    Boulder Colorado USA

Posted at 12:37pm on Thursday, June 11th, 2009

The digital TV transition is finally here, and television stations are about to throw the switch to turn off their analog television signals.

Some viewers purchased a new digital television with a built in tuner and now report that they are ready with remote in hand to rescan for all of their favorite channels.

A survey by the Michigan Association of Broadcasters showed that nearly 100% of Michigan viewers contacted are aware of the digital transition and the latest Nielson survey indicates that only a little over 2% of households in the Detroit market are totally unprepared. Detroit was the only Michigan market surveyed by Nielsen.