WYFF TV 4 is a TV station in Greenville, South Carolina, USA covering NBC network programs, local news and weather.

WYFF TV 4 is an affiliate of the NBC Television Network.

WYFF TV 4 began broadcasting on December 26, 1953 as WFBC-TV. It was owned by the Peace family and their News-Piedmont Publishing Company. In 1968, News-Piedmont merged with Southern Broadcasting to form Multimedia, Inc. WFBC-TV was traded to Pulitzer Inc. At that point, Channel 4 changed its call letters to WYFF-TV (We're Your Friend Four). In 1999 Hearst-Argyle bought Pulitzer's entire television division, including WYFF-TV.

This TV station is owned by Hearst Corporation.

Web Sites

WYFF TV 4 website

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Contact Information

Justin Antoniotti is the news director of WYFF TV 4.

 Mailing address: 505 Rutherford Street, Greenville, SC 29609

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-- April 22, 2011 -- John Soapes is now president and general manager at WYFF TV 4 in Greenville, SC. He was previously general sales manager at WKCF TV 18 in Orlando. Posted by Mondo Times editors, Boulder Colorado USA, April 22, 2011