San Jose Mercury News is a daily newspaper in San Jose, California, USA covering local news, sports, business, jobs, and community events. The newspaper is published seven days a week. The Mercury News covers the entire Bay Area, ranging from Gilroy and Santa Cruz in the south to San Francisco in the north. With daily circulation of 234,772, San Jose Mercury News is one of the largest circulation newspapers in the USA. Learn more at Mondo Newspapers, the worldwide newspaper directory. This newspaper is owned by MediaNews Group, Inc.. The web site is presented in the English language.
| Contact Information |
Dennis Akizuki is the news editor of the San Jose Mercury News.
| Section editors: | | Book editor: | Karen Casto | | Business editor: | Steve Trousdale | | Entertainment editor: | Ron Kitagawa | | Opinion editor: | Barbara Marshman | | Sports editor: | Bud Geracie | | Travel editor: | Linda Zavoral |
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| San Jose Mercury News Ratings |
Content:
Very Good (5 votes)
Political Bias: Leans Left (5 votes)
Credibility: High (4 votes)
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| News, Reviews & Comments | Comments to date: 1. The most recent comments are below.
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Mondo Times editors Boulder, Colorado USA | Posted at 1:58pm on Wednesday, July 1st, 2009 | Analytics help The San Jose Mercury News pull in the right readers, Chief Marketer reported on June 1, 2009:
"Newspaper readers, if one believes what one reads in newspapers, are rare birds. And they're getting rarer all the time, much like print editions of papers themselves. Despite this, the San Jose Mercury News is not willing to spend $200 apiece to gain new subscribers.
Unfortunately, that was the cost of acquiring readers within a few extremely unprofitable segments, according to Steven Garza, the California paper's direct response/database manager.
Granted, these costs were the exception rather than the rule. And Garza quickly put a stop to any outreach efforts aimed at these targets. But it wasn't until he brought the paper's analytics operations in-house that he could do so."
The full story:
http://chiefmarketer.com/crm/0601-analytics-help-mercury/
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