Mondo Times home    The worldwide media directory




Help  

You are here  >   Home » World » USA » California » San Jose » San Jose Mercury News
See all USA local news media

San Jose Mercury News



San Jose Mercury News is a daily newspaper in San Jose, California, USA covering local news, sports, business, jobs, and community events.

The newspaper is published seven days a week.

The Mercury News covers the entire Bay Area, ranging from Gilroy and Santa Cruz in the south to San Francisco in the north.

With daily circulation of 234,772, San Jose Mercury News is one of the largest circulation newspapers in the USA. Learn more at Mondo Newspapers, the worldwide newspaper directory.

This newspaper is owned by MediaNews Group, Inc..

The web site is presented in the English language.


 Web Sites

San Jose Mercury News home page




 Contact Information

Dennis Akizuki is the news editor of the San Jose Mercury News.

  Section editors:   
Book editor: Karen Casto
Business editor: Steve Trousdale
Entertainment editor: Ron Kitagawa
Opinion editor: Barbara Marshman
Sports editor: Bud Geracie
Travel editor: Linda Zavoral

For San Jose Mercury News contact information, become a Mondo Times Advanced or Professional Member. If you are a member, log in now.


 Your Personal Media List

Add San Jose Mercury News to your media list | See your media list

 San Jose Mercury News Ratings

 Content:     Very Good (5 votes)
 Political Bias:   Leans Left (5 votes)
 Credibility:   High (4 votes)
» Rate San Jose Mercury News
» See all ratings


 News, Reviews & Comments
Comments to date: 1. The most recent comments are below.

Mondo Times editors    Boulder, Colorado USA

Posted at 1:58pm on Wednesday, July 1st, 2009

Analytics help The San Jose Mercury News pull in the right readers, Chief Marketer reported on June 1, 2009:

"Newspaper readers, if one believes what one reads in newspapers, are rare birds. And they're getting rarer all the time, much like print editions of papers themselves. Despite this, the San Jose Mercury News is not willing to spend $200 apiece to gain new subscribers.

Unfortunately, that was the cost of acquiring readers within a few extremely unprofitable segments, according to Steven Garza, the California paper's direct response/database manager.

Granted, these costs were the exception rather than the rule. And Garza quickly put a stop to any outreach efforts aimed at these targets. But it wasn't until he brought the paper's analytics operations in-house that he could do so."

The full story:
http://chiefmarketer.com/crm/0601-analytics-help-mercury/


Write a San Jose Mercury News review! Log in now if you are a Mondo Times member. If you are not a member, register for a free Mondo Times basic membership.


Find San Jose, California government, news, weather and maps at FindaCity.net, covering over 5,900 American cities and towns.


Status: Not logged in
Login @ Mondo Times   Register @ Mondo Times
Get a Free Basic Membership   




 Who Owns The Media?
Clear Channel, Time Warner
News Corporation
All media companies


 Mondo Stars Poll
"Global warming is a very serious problem."
True
False

      See all polls




More Mondo Sites: Easy Media List  |  Mondo Newspapers  |  Media Owners  |  Mondo Stars  |  FindaCity
Google
Mondo Code: access, contact, influence the media
Copyright © 2001-2009 Mondo Code LLC. All rights reserved.   
By using this site you agree to the Terms of Service.   
The Lowdown on the High and Mighty at Mondo Stars See Aung San Suu Kyi profile and ratings at MondoStars.com See Barack Obama profile and ratings at MondoStars.com See Bill Clinton profile and ratings at MondoStars.com See Kim Jong Il profile and ratings at MondoStars.com See Michael Jackson profile and ratings at MondoStars.com See Sarah Palin profile and ratings at MondoStars.com