KMGH TV 7

Mondo Times editors    Boulder, Colorado USA

Posted at 1:09pm on Monday, August 10th, 2009

In April 2009, Azteca America Colorado began full power digital transmission. The service is available as a digital subchannel of KMGH TV 7 (digital channel 7.27).

Since the upgrade more viewers are tuning into Azteca America Colorado's Spanish-language programming. Nielsen Media Research reported ratings and share increases ranging from +50% to +300% in all key demos.

"The strength of our Azteca digital broadcast signal mirrors that of ABC sister station KMGH Denver's 7. We also have a unique opportunity to continue broadcasting on our analog channels. The ability to broadcast in digital and analog signals establishes Azteca America Colorado as Colorado's Spanish-language coverage leader," said Byron Grandy, VP/GM Azteca America Colorado and KMGH Denver's 7.

Azteca America Colorado's digital signal is automatically distributed to subscribers of cable and satellite service. Viewers, who utilize a digital converter box for over-the-air reception, receive Azteca America Colorado on digital channel 7.27.

For those viewers who have not converted to digital reception, Azteca America Colorado continues broadcasting its over-the-air analog signals. Analog viewers can watch Azteca America Colorado on channel 27 throughout metro Denver, channel 36 in Greeley and Fort Collins, and Channel 23 in Colorado Springs.

Azteca America Colorado is owned by The McGraw-Hill Companies, which owns KMGH Denver's channel 7.