CCTV-1

Mondo Times editors    Boulder, Colorado USA

Posted at 3:03pm on Tuesday, February 9th, 2010

China Central Television (CCTV) and AdChina Partner to Develop China's Online Video Ad Market

BEIJING, January 7, 2010 -- China Network Television (CNTV), a newly established national Internet TV station owned by China Central Television (CCTV), and AdChina, China's leading integrated digital media platform, announced a strategic partnership to jointly develop China's online video ad market.

The two parties have set up a joint "CNTV-AdChina Online Video Ad Lab," aiming to develop innovative ad formats, advanced audience segmentation, and ad targeting and optimization technologies. They will also establish online video ad guidelines and standards, and develop a brand tracking system to allow advertisers and agencies to measure the online video ads' impact on brand metrics on CNTV and in the industry. CNTV is licensing AdChina's AdManager as its ad serving, tracking, and brand measurement platform.

The statistics released by the China Internet Network Information Center (CNNIC) shows that there are about 338 million Internet users in China as of the end of June, 2009. More and more Chinese people are getting online and using the Internet to search for information, participate in social media, and watch TV and video online.

Data from CNNIC indicates that there are about 222 million online video viewers in China, and this population is expected to grow at over 20-30% per year in the next few years.

The CNTV-AdChina partnership enables CNTV to leverage the user data AdChina has collected through its ad network, the largest in China, for better targeting and optimization as well as for better viewer experience. AdChina will gain the premium ad inventories on CNTV that are associated with completely legal content licensed by CCTV and its partners to expand its business and further solidify its position as the leading digital media platform in China.

Mondo Times editors    Boulder, Colorado USA

Posted at 1:36pm on Wednesday, July 1st, 2009

As a leading television advertising company in China, China Mass Media Corporation currently offers more than 500 minutes of advertising time slots on CCTV Channels 1, 2, 4, E and F.

CCTV is the largest television network in China. The Company has also been the exclusive advertising agent for the most watched television program in China, Chinese New Year Gala, since the Company's incorporation. Since 2003, the Company has produced approximately 300 advertisements and has won a number of prestigious awards in China.

China Mass Media provides a full range of advertising services, including advertising agency services, creative production services, public service announcement sponsorship services, and other value added services.