iMedia Connection is a USA magazine covering Marketing and Advertising.
iMedia Connection was founded in 2001. The magazine's stated mission is to instruct and inspire marketers to explore, embrace, and advance interactive marketing strategies, tools, and tactics.
This magazine is owned by iMedia Communications, Inc..
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51% of Consumers Don't Mind Mobile Ads If Content Is Free
-- 33% of consumers downloaded a news app on their smartphones or tablets in the past month, with 3% choosing a paid news app and 16% selecting a combination of free and paid apps.
That's according to a new study, State of the Media:...
Charting a Course for Location Based Marketing
-- A new whitepaper from the Mobile Marketing Association (MMA), released October 13, 2011, explores what the group describes as the nearly limitless possibilities of Location Based Marketing (LBM). LBM is essentially selling...
Google Analytics Announces Improvements in Mobile Reporting
-- As Internet traffic from mobile devices continues to grow, with smartphones and tablets expected to outsell computers this year, Google Analytics, which measures traffic to web sites, has announced steps to improve mobile reporting. The...
Mobile Display Advertisers Up 128 Percent Over Past 2 Years
-- According to a report from comScore, released June 7, 2011, mobile content and publishing accounts for half of all products advertised on mobile devices, while the number of advertisers using mobile display ad campaigns has more than...
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