MediaShift is a USA web site covering Media Business.

Launched in January 2006, MediaShift tracks how social media, weblogs, podcasting, citizen journalism, wikis, news aggregators and online video are changing the media world. MediaShift includes commentary and reporting to tell stories of how the shifting media landscape is changing the way we get our news and information, while also providing a place for public participation and feedback. MediaShift correspondents report on how people who work in traditional media such as newspapers, magazines, radio, TV, music and movies are dealing with digital disruption and adapting their business models for a more mobile, networked world. This is a story of both technology and of the changing mindset for journalists who must adjust to the increasing power of the "people formerly known as the audience."

This web site is owned by Public Broadcasting Service.

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Mark Glaser is the executive editor of MediaShift.

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