Bloomberg TV USA

Mondo Times editors    Boulder, Colorado USA

Posted at 12:29pm on Tuesday, October 20th, 2009

Viewers of the Bloomberg Television network have the highest median household income and the highest median net worth among cable news networks in the U.S., according to the 2009 Mendelsohn Affluent Survey.

The Bloomberg Television viewer's median income of $156,290 was 12% higher than the survey average and 10% higher than the average of other cable news networks. Bloomberg is the only U.S. cable channel whose viewers earn a median annual income of more than $150,000.

In addition to delivering an affluent audience, the Bloomberg Television network delivers the most highly concentrated group of viewers who have the titles Chairman, CEO or President, and the highest concentration of financial professionals.

The 2009 Mendelsohn Affluent Survey polled consumers with a household income of at least $100,000. According to the survey, the Bloomberg Television audience leads also in value of liquid assets, value of principal residence, value of total real estate owned, amount of total charitable donations made in the past year, expenditures on fine jewelry and watches in the past year and vacation travel in the past year.

Mondo Times editors    Boulder, Colorado USA

Posted at 10:32pm on Saturday, September 12th, 2009

Bloomberg, a global provider of business news and information, and UTV, India's leading integrated media and entertainment enterprise, announced on September 10, 2009 that they will collaborate on a television channel to deliver real-time business, economic and political news to households across India.

In the next month, the business news channel UTVi will be re-branded as Bloomberg-UTV. For the first time UTVi's local newsgathering, production and distribution expertise combine with the financial news capabilities of Bloomberg to broadcast news and information for and about the Indian market. India's TV viewers will have access to the Bloomberg Television network global feed, supported by 145 Bloomberg News bureaus around the world.

Bloomberg-UTV will incorporate international programming elements from the Bloomberg Television worldwide network, and viewers will benefit from close cooperation between the organizations' editorial and production teams. In addition, the Web site UTVi.com, which is the fastest growing financial portal in India, will be re-branded as bloombergutv.com with enhanced content from Bloomberg.

Mondo Times editors    Boulder, Colorado USA

Posted at 10:24pm on Wednesday, August 12th, 2009

The PBS program "Charlie Rose" will appear on Bloomberg Television, starting in September 2009.

Charlie Rose, which airs on more than 220 Public Broadcasting Service (PBS) channels in the U.S., will broadcast a next-day international edition on the Bloomberg Television network. Monday through Friday evenings, viewers will see the previous night's Charlie Rose that can include additional footage, commentary and illustrative data.

"For the past 18 years, our program has been dedicated to the idea of good conversation across the spectrum of human curiosity. We now make it a true global conversation. Along the way, Thirteen/WNET, PBS, Charlierose.com, Bloomberg, supportive underwriters and a dedicated staff have enabled us to reach for a true global dialogue that defines who we are and where we are. This new partnership with Bloomberg Television is a unique and powerful opportunity to introduce to a new audience the ideas, actions and people that shape our destiny. I could not be more appreciative and excited," said host Charlie Rose.

The New York Times reported that "the arrangement marks one of Bloomberg’s boldest steps yet to refashion its programming to better compete with CNBC and other channels."

Mondo Times editors    Boulder, Colorado USA

Posted at 1:31pm on Thursday, June 25th, 2009

Margaret Brennan has joined Bloomberg TV as an anchor at the cable network. Brennan was previously a correspondent at cable competitor CNBC.