Wall Street Journal

Mondo Times editors    Boulder Colorado USA

Posted at 1:55pm on Wednesday, February 3rd, 2010

A forthcoming book on the sale of Dow Jones says that former Journal editor Marcus Brauchli walked away with $6.4 million.

Politico reported on February 2, 2010:

"Marcus Brauchli, now running the Washington Post, has never spoken publicly about how much he received upon leaving the top job at the Wall Street Journal in April 2007, just a few months after Rupert Murdoch took over.

Previous reports have simply put the number in the “millions." But in Sarah Ellison’s forthcoming book on the sale of Dow Jones, the ex-Journal media reporter writes that Brauchli walked away with $6.4 million.

Brauchli, she writes, "was due $3 million regardless of how he left Dow Jones" given his severance deal as a company executive. In addition, Brauchli's attorney — D.C. power broker Bob Barnett — negotiated an additional $3.4 million from News Corp."

The full story:
http://www.politico.com/blogs/michaelcalderone/0210/Book_claim_Brauchli_left_WSJ_with_64_m.html

Mondo Times editors    Boulder Colorado USA

Posted at 10:13am on Thursday, January 28th, 2010

Journal Preparing for War with Times?

The New York Observer reported on January 26, 2010:

"Hear that drum beating? That’s Rupert Murdoch, getting ready for war with Arthur Sulzberger Jr.

The Wall Street Journal is continuing to staff up its new New York edition, and the project increasingly is looking like a direct assault on The New York Times.

The Journal’s New York bureau, expected to launch on April 12, will be staffed with roughly three dozen staffers, three times more than the dozen or so the paper had planned for just three months ago. As we’ve reported, Mr. Murdoch has set aside a budget of $15 million for the project. There are plans for a daily stand-alone New York section, an Albany bureau, a City Hall bureau, a crime beat, a sports section and a culture section—in other words, a new, full-fledged New York paper, and one, incidentally, that is looking increasingly like the now defunct New York Sun."

The full story:
http://www.observer.com/2010/media/rupert-vs-world

Mondo Times editors    Boulder Colorado USA

Posted at 9:35am on Thursday, January 28th, 2010

Giving Mobile Ads a Makeover

The Wall Street Journal reported on January 28, 2010:

"Google, Apple and several start-ups are trying to break the mold in mobile advertising, hoping to persuade marketers to spend more on a format that the technology industry has been hyping for years, with little to show for it.

Until now, mobile advertising mainly consisted of small banner ads tucked into the corner of a mobile Web page or text-message ads that often resembled spam. As a result, the mobile-advertising market remained relatively small, even as mobile phones proliferated.

Google, Apple and others are putting money into changing that."

The full story:
http://online.wsj.com/article/SB10001424052748704905604575027180879078708.html

Mondo Times editors    Boulder Colorado USA

Posted at 11:55am on Wednesday, January 27th, 2010

January 26, 2010: Kelly Leach is now general manager at The Wall Street Journal. She was previously vice president for business management there.