Multichannel Merchant is a USA magazine covering Marketing & Advertising Business. Multichannel Merchant, formerly Catalog Age, serves catalog companies, online merchants, retailers, manufacturers and distributors who sell goods via catalogs or the web. This magazine is owned by Penton Media, Inc.. The web site is presented in the English language.
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Mondo Times editors Boulder, Colorado USA | Posted at 11:51am on Friday, August 28th, 2009 | Twitter is better for nonsense than business sense, argues Tim Parry, writing at Multichannel Merchant magazine on August 24, 2009:
"Are you still thinking about using Twitter as a channel to communicate with your customers? If so, keep in mind there's a lot of clutter to cut through.
More than 40% of all tweets are "pointless babble." That's from a study released this month by San Antonio-based marketing firm Pear Analytics.
If you're trying to reach your customers with a targeted offer, you're competing against a bunch of twitters telling their followers that they are eating a sandwich, Pear Analytics said. Of the random sampling of 2,000 tweets, 811 fit the pointless babble category.
From there, 751 tweets were considered "conversational" (with the "@" symbol),"and 174 had "pass-along value" (as indicated by an "RT" at the beginning of the tweet)."
The full story:
http://multichannelmerchant.com/social-media/twitter/0824-twitter-business-pointless-babble/index.html
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