Adweek is a USA magazine covering Marketing & Advertising Business. ADWEEK is edited for ad agency executives and provides inside stories on national and global advertising strategies. The magazine includes news of accounts in review, the best creative work, new advertising campaigns and business commentary. ADWEEK includes national, global and regional news of the advertising scene. This magazine is owned by Nielsen Business Media. The web site is presented in the English language.
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Eric Kallgren Boulder, Colorado USA | Posted at 3:42pm on Saturday, March 28th, 2009 | Magazine advertising sales are bad and getting worse, AdWeek magazine reported on March 25, 2009:
"Consumer magazines are struggling, and the picture continues to worsen. One sobering statistic: 525 magazines folded in 2008, along with 87 more, so far, in 2009. That bleeding will not be staunched anytime soon.
eMarketer estimates magazine ad spending was down 7.1 percent in 2008, to $13 billion. In 2009, the decline will be a more severe 16.2 percent."
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