Direct Magazine

Direct is a USA magazine covering Marketing & Advertising Business.

Direct magazine is an authoritative resource for direct marketing practitioners. It provides analysis of the trends, deals and players - the real stories behind the headlines. Direct offers coverage of the issues direct marketers face across every aspect of direct marketing, from direct mail to e-mail marketing to telemarketing.

This magazine is owned by Penton Media, Inc..

The web site is presented in the English language.

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Larry Riggs is the senior editor of Direct Magazine.

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Comments to date: 1. The most recent comments are below.

Mondo Times editors Boulder, Colorado USA

Posted at 11:57pm on Saturday, July 25th, 2009

Most marketers don't know how many of their marketing email messages are not delivered, according to Ken Magill, writing at Direct Magazine on July 21, 2009:

"Most marketers reportedly think that from around 95% to 98% of their e-mail is getting delivered.

And most marketers would be wrong.

An average of 20% of permission-based e-mail fails to make it to recipients’ inboxes, according to a just-released study from e-mail deliverability firm Return Path.

As many readers will no doubt note, this number isn’t new.

Deliverability concern Pivotal Veracity published a similar study last month.

Return Path has also published similar findings over the years.

But even with studies published year after year showing one in five e-mails never make it into recipients’ inbox, many marketers wrongly consider non-delivery something that happens to others, according to George Bilbrey, president of Return Path."

The full story:
http://directmag.com/magilla/0721-return-path-delivered-myth/

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