Direct is a USA magazine covering Marketing & Advertising Business. Direct magazine is an authoritative resource for direct marketing practitioners. It provides analysis of the trends, deals and players - the real stories behind the headlines. Direct offers coverage of the issues direct marketers face across every aspect of direct marketing, from direct mail to e-mail marketing to telemarketing. This magazine is owned by Penton Media, Inc.. The web site is presented in the English language.
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Mondo Times editors Boulder, Colorado USA | Posted at 11:57pm on Saturday, July 25th, 2009 | Most marketers don't know how many of their marketing email messages are not delivered, according to Ken Magill, writing at Direct Magazine on July 21, 2009:
"Most marketers reportedly think that from around 95% to 98% of their e-mail is getting delivered.
And most marketers would be wrong.
An average of 20% of permission-based e-mail fails to make it to recipients’ inboxes, according to a just-released study from e-mail deliverability firm Return Path.
As many readers will no doubt note, this number isn’t new.
Deliverability concern Pivotal Veracity published a similar study last month.
Return Path has also published similar findings over the years.
But even with studies published year after year showing one in five e-mails never make it into recipients’ inbox, many marketers wrongly consider non-delivery something that happens to others, according to George Bilbrey, president of Return Path."
The full story:
http://directmag.com/magilla/0721-return-path-delivered-myth/
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