Mediaweek Magazine

Mondo Times editors    Boulder Colorado USA

Posted at 11:07am on Monday, December 28th, 2009

December 24, 2009 -- Mediaweek Announces The Top Ten Most-Read Web Stories Of 2009:

"This year was one of great economic and media industry upheaval—and Mediaweek.com was there every step of the way, bringing you what you wanted: thorough, up-to-date news coverage of all the ad-supported media industries.

The downturn did not spare any specific medium—and as you'll find on this report, the 2009 Top 10 Most-Read Stories on Mediaweek.com, all media are present.

Our most-read story? Senior editor Lucia Moses' report on Playboy slashing its rate base."

The full story and list:
http://www.mediaweek.com/mw/content_display/news/digital-downloads/broadband/e3i777feb08b28dccab4ac2ab4bd7c02ad0

Mondo Times editors    Boulder Colorado USA

Posted at 12:54pm on Monday, December 7th, 2009

Mediaweek announced its "2009 Media All-Stars" on November 18, 2009:

"In a year like the media and agency businesses have had, all-star caliber executives really come in handy. When your department’s been cut down from 15 to three, you have to be smart, patient and resourceful to generate results when others might give up.

Jeanine Swanson, one of our dozen 2009 Mediaweek Media All-Stars, lived through that cutback, yet still executed innovative, high-quality out-of-home campaigns for the U.S. Air Force and other clients of GSD&M Idea City.

There’s also a bit of a contradiction when one sifts through this year’s winners—but one that makes sense. Clearly, they are all driving clients toward digital solutions or employing technologically advanced devices to better understand consumers. Yet at the same time—and this is particularly true among our more research-oriented winners—they are fully aware that human interpretation is key to success.

It can’t just be about generating better numbers. It’s also about divining what those numbers mean and how they represent the consumer."

The full story:
http://www.mediaweek.com/mw/content_display/esearch/e3idc37ef3d9b1c8d9e18bcecf838be5c3f

Mondo Times editors    Boulder Colorado USA

Posted at 4:28pm on Monday, November 30th, 2009

On November 29, 2009, Mediaweek reported that several top web publishers are considering banding together to design their own publisher-centric ad platform

"In the last 18 months, the online publishing business has been rocked by a brutal recession and an ever-worsening overabundance of inventory, making business conditions bad enough already for sellers.

Adding to the mix has been the emergence of ad exchanges shepherded by the Web’s biggest companies—Google, Yahoo and soon Microsoft—along with new companies introduced by agency holding companies focused on purchasing avails for clients at scale.

Both these platforms are built on the premise of buying Web audiences using data and technology rather than selling ad placements alongside specified editorial.

All this has put some publishers into panic mode.

“Everyone is in the process of evaluating these platforms,” said Pam Horan, president of the Online Publishers Association. “Some are really considering embracing it. Others, based on their experience with ad networks, feel that it is not something that makes sense for their business.”

The full story:
http://www.mediaweek.com/mw/content_display/news/digital-downloads/broadband/e3i4cb8ab67c89c15aae689cdfa2d7979c6

Eric Kallgren    Boulder, Colorado USA

Posted at 5:26pm on Monday, January 12th, 2009

On January 11, 2009, MediaWeek reported that single copy magazine sales are declining:

"Magazines’ second-half ’08 circulation reports aren’t due out for a few weeks, but the single-copy picture isn’t looking good. At a time when consumers are cutting back on discretionary spending, single-copy magazine sales declined 8 percent to 244 million in the third quarter from 266 million in the year-ago quarter, according to MagNet, which compiles magazine newsstand sales data.

Magazines’ dollar sales of $1.2 billion were down less so (2 percent) from the year-ago period, before several celebrity weeklies raised their cover prices.

For the first nine months of 2008, unit sales declined 9 percent to 718 million, with dollar sales off 2.7 percent to $3.4 billion."