Money Magazine

Eric Kallgren    Boulder, Colorado USA

Posted at 9:42pm on Tuesday, April 21st, 2009

Money Magazine is getting a redesign with the May 2009 issue, the Wall Street Journal reported on April 16, 2009:

"Rather than retreat, Money, published by Time Inc., is doubling down by redesigning the magazine in a way it hopes will appeal more to readers and advertisers. Along with the new design, which will debut with the May issue, Money plans to promote its Web site more in the magazine, and give its writers more visibility online.

In a tough ad market, "investment in your editorial product is probably the best ROI you can get," said Time Inc. Chief Executive Ann Moore, using the abbreviation for return on investment.

Time Inc. also has retreated from a strategy under which its ad salespeople were responsible for pitching Fortune, Money and the rest of its business publications as a group, rather than focusing on one title. Now, a handful of salespeople will work only for Money.

During a frothy half-decade for stocks and real estate, magazines such as Money, SmartMoney and family-owned Kiplinger's drew readers with cover lines like "Getting Rich in America," and "Retire Early." Ad dollars from mutual funds, insurers and brokerages firms flowed freely.

Now, the pullback in financial-services advertising, which typically filled up to half the ad slots in personal-finance magazines, is upending that formula."

Read the full story:
http://online.wsj.com/article/SB123983022633622461.html

Heather Sickels    Boulder, CO

Posted at 3:31pm on Thursday, January 22nd, 2009

Taken from an online New York Times article published November 7, 2008--

"Time Inc., the publishing company, named a new top editor of Money magazine on Friday, just as the company was about to downsize its magazine staffs to keep pace with flagging financial performance.

Craig Matters, one of the highest-ranking editors at Fortune, another Time Inc. magazine, will take over at Money, with the title managing editor. He will succeed Eric Schurenberg, whose departure the company acknowledged on Thursday, near the end of this month.

Mr. Matters has been an assistant managing editor at Money and editor of CNNMoney.com, the Time Warner site that combined the efforts of Money, CNN and Fortune online. Most recently, he has been the executive editor of Fortune, heading its work on the Internet and establishing a more independent identity for that magazine within CNNMoney.com.

In a note to his staff, John Huey, editor in chief of Time Inc., said of Mr. Matters, “He is a change agent and an aggressive, entrepreneurial editor.”