TV.com

Eric Kallgren    Boulder, Colorado USA

Posted at 4:29pm on Saturday, May 9th, 2009

TV.com is looking alot like Hulu, TV Week reported on January 11, 2009:

"The CBS-owned television-centric Web site TV.com is set to announce it will be carrying content from the company’s broadcast network as well as TV partners including PBS, Showtime, Endemol and Sony—in other words, lots of professionally produced content that also is seen on the television.

Starting to sound a lot like Hulu?

The two sites’ content strategies are remarkably similar, setting up a clash of old-media titans on the new-media frontier. But in line with the new content norms of the Web, the sites will share content. TV.com will continue to be a Hulu distribution partner, and the site embeds many of Hulu’s videos."

The full story:
http://www.tvweek.com/news/2009/01/tvcom_prepares_to_do_hulu_danc.php

Eric Kallgren    Boulder, Colorado USA

Posted at 9:56pm on Wednesday, February 18th, 2009

February 17, 2009: Advertising Age magazine reported on the competition between TV.com and Hulu:

"Since its relaunch last month, TV.com is growing fast. It's the bigger site in terms of unique visitors, with 5.9 million compared with Hulu's 4.5 million, according to Nielsen. And TV.com's revamp has reversed a downward traffic trend, according to Compete.

In the more-important video-views metric, however, TV.com is still a non-player, at No. 33 in unique video views, according to Nielsen, with about a quarter-million in January, compared with Hulu's 7.2 million.

TV.com's challenge is to grow the number of videos served on its site. Why? It's the difference between a $5 to $10 CPM (the cost an advertiser pays to reach a thousand viewers) for a display ad, such as the kind shown to someone visiting TV.com for its TV listings and editorial content, and a $25 to $35 CPM for a 15-second video ad within a TV show, such as those on Hulu. Visitors are visitors, but they're more valuable when they're watching video."