Fancast

Mondo Times editors    Boulder, Colorado USA

Posted at 12:33am on Sunday, September 27th, 2009

September 22, 2009: Fancast.com, a leading destination for watching television online, today announced the launch of its new national advertising campaign promoting the Web site via television, online and outdoor media. Fancast.com merges more than 10,000 hours of online video programming with extras for TV fans including blogs, listings, slideshows, Q&As, and live chats.

The campaign, dubbed "See It For Yourself", was created by Goodby, Silverstein & Partners to drive TV lovers to the thousands of hours of television programming on Fancast. The ads use humorous everyday scenes to show that the verbal recap report from a friend, colleague or random stranger will never replace the experience of watching and enjoying a television show for yourself. "See It For Yourself" highlights Fancast's core proposition - the ability for TV fans to watch or catch up on their favorite TV shows online.

Beginning today, the "See It For Yourself" campaign will launch a series of five spots which feature recaps of popular shows including "CSI: Miami," "Glee," "NCIS," "How I Met Your Mother" and the classic television show, "Gilligan's Island." Three TV spots will debut on CBS - a Fancast content partner - during some of its most popular shows. Additionally, the whole series of spots will air on targeted national cable networks.

The campaign also focuses on creating a dynamic and innovative online presence to help create awareness and drive traffic to the site. Unique online video banners will feature cliffhanger clips from shows leaving the viewer wanting more and driving them to catch the rest of the episode on Fancast.com. The campaign will deploy a variety of "one click" banners that will provide instant access to great content on Fancast, as well as spotlight the five spots created for the campaign for viewing. These banner ads will be featured on major online portals, entertainment sites and TV fan sites. Additionally, the campaign will leverage Comcast-owned properties such as E!, Style and Daily Candy to build Fancast awareness online and offline, as well as through regional advertising throughout the omcast footprint.