Hulu

Mondo Times editors    Boulder Colorado USA

Posted at 2:15pm on Saturday, June 6th, 2009

Soon, you will have to pay for Hulu. So says Jeff Bercovici, writing at the Daily Finance web site on June 3, 2009:

"Don't get too attached to all that free, high-quality video on Hulu. It just might disappear behind a pay wall before too long.

Speaking last night at an Internet Week event sponsored by The Hollywood Reporter, Jonathan Miller, News Corp.'s newly-installed chief digital officer, said he envisions a future where at least some of the TV shows and movies on Hulu, the premium video site co-owned by News Corp. (NWS), NBC Universal and Disney (DIS), are available only to subscribers."

The full story:
http://www.dailyfinance.com/2009/06/03/soon-youll-have-to-pay-for-hulu/

Eric Kallgren    Boulder, Colorado USA

Posted at 4:36pm on Friday, May 15th, 2009

Who's watching Hulu? Who knows, the New York Times reported on May 14, 2009:

"Does Hulu, the Web’s most popular place for TV viewing, reach nine million people a month or 42 million?

Millions of dollars in advertising revenue may hinge on the answer. But no one seems to know for sure how big the site’s audience is.

Any way the streams of shows like “Fringe” and “30 Rock” are counted, it is clear that Hulu’s growth has been explosive, up 490 percent year over year, according to Nielsen Online. Hulu executives, however, are fretting that the company, one of the leading purveyors of ratings data, is undercounting the site’s visitors. They say Nielsen’s numbers hurt Hulu’s perception among advertisers and the press.

While Nielsen reported 8.9 million visitors to Hulu in March, another measurement firm, comScore, counted 42 million. Exacerbating the confusion, Nielsen’s numbers for April show Hulu losing audience while still managing to add video views, also known as streams."

The full story:
http://www.nytimes.com/2009/05/15/business/media/15nielsen.html?_r=2

Eric Kallgren    Boulder, Colorado USA

Posted at 6:20pm on Saturday, May 2nd, 2009

Hulu is marching to dominance, Forbes magazine declared on April 30, 2009:

"Walt Disney is buying a 30% stake in Web video venture Hulu and will add shows from its ABC network to the Web site's growing pool of prime-time content. Among the shows Hulu viewers will soon be able to watch are Desperate Housewives, Scrubs and The Secret Life of the American Teenager.

The deal demonstrates a long-term bet by General Electric's NBC, News Corp.'s Fox and ABC that TV viewers will eventually turn to the Web as a primary source of entertainment. By making their best content available online, the networks will likely hasten the decline of their already struggling broadcast affiliates, a move that could force users onto the Web in unprecedented numbers."

The full story:
http://www.forbes.com/2009/04/30/hulu-abc-nbc-fox-business-media-hulu.html

Eric Kallgren    Boulder, Colorado USA

Posted at 11:19pm on Wednesday, April 29th, 2009

Hulu overtook Yahoo in March 2009 as third most watched Internet video site, ComScore Inc. reported on April 28, 2009:

"comScore, a leader in measuring the digital world, today released March 2009 data from the comScore Video Metrix service, showing that U.S. Internet users viewed 14.5 billion online videos during the month, representing an increase of 11 percent versus February.

In March, Google Sites once again ranked as the top U.S. video property with 5.9 billion videos viewed (40.9 percent online video market share), with YouTube.com accounting for more than 99 percent of all videos viewed at the property. Fox Interactive Media ranked second with 437 million videos (3.0 percent), followed by Hulu with 380 million (2.6 percent) and Yahoo! Sites with 335 million (2.3 percent). March represented the first time Hulu has cracked the top three in the ranking of videos viewed.

Nearly 150 million U.S. Internet users watched an average of 97 videos per viewer in March. Google Sites eclipsed the 100 million online video viewer threshold once again, after first achieving the milestone in December 2008. Fox Interactive ranked second with 55.2 million viewers, followed by Yahoo! Sites (42.5 million) and Hulu (41.6 million)."