Syfy (Sci Fi Channel)

Syfy (Sci Fi Channel) is a USA TV network covering Television Entertainment.

Syfy, originally called the Sci Fi Channel, is a cable television channel presenting science fiction, fantasy and horror programs. Sci Fi was launched on September 24, 1992 by USA Networks. Through a series of transactions, the network ended up in the hands of NBC Universal.

The Sci Fi Channel became "Syfy" on July 7, 2009. While it is meant to be pronounced "scifi," the company said that unlike the generic term for science fiction, "Syfy" can be protected by trademark.

This TV network is owned by NBC Universal.

The web site is presented in the English language.

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News, Reviews & Comments

Comments to date: 2. The most recent comments are below.

Mondo Times editors Boulder Colorado USA

Posted at 12:13pm on Wednesday, January 6th, 2010

Syfy Rebrand Successful So Far, AdAge reported on January 5, 2010:

"When it comes to rebrands, few were more ridiculed in 2009 than the Sci Fi Channel's much-ballyhooed switch to Syfy, a respelling that prompted an outcry of negative feedback from hardcore fans and marketing gurus alike (including our very own Adages, which asked, "Is Arnell involved in this somehow?")

But unlike the ill-fated redesign of the Tropicana logo that Peter Arnell oversaw last February and that Pepsico eventually pulled, the switch to Syfy is so far a success, with the network logging its highest-rated year, quarter (fourth) and series ("Warehouse 13") ever after its July 7 rebranding."

The full story:
http://adage.com/mediaworks/article?article_id=141308

Mondo Times editors Boulder, Colorado USA	Posted at 2:35pm on Friday, July 31st, 2009
Andrew Plotkin has been named senior vice president of original programming at Syfy, reporting to executive vice president Mark Stern. Plotkin was previously a development executive at Warner Bros. Television.

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