E! Entertainment Television

Mondo Times editors    Boulder Colorado USA

Posted at 9:13am on Friday, February 5th, 2010

E! Entertainment Television Founder to Launch New Celebrity Network

Los Angeles, February 4, 2010 -- E! Entertainment Television Founder, Alan Mruvka, has launched a new entertainment and fashion network, dots! tv. http://www.dotstv.com/

"I am excited to introduce consumers to the next generation of entertainment and lifestyle programming," says Mruvka. "This new network will cater to women in a celebrity setting, specifically as it relates to beauty, fashion, fitness and lifestyle."

Created for the highly valuable 18 to 55 female demographic, dots! tv covers everything entertainment and shopping. dots! tv, through its numerous entertainment, fashion and beauty experts, hosts and industry insiders, connects audiences with celebrities through original and exclusive programming and content.

dots! tv aims to become a one stop entertainment shop by capturing viewers with comprehensive media content while providing a unique interactive shopping model. Users can scroll any celebrity photo on the website, and similar apparel will appear for sale next to the photo. Users also have the ability to "shop by celebrity." This allows viewers to immediately purchase clothes like those worn by their favorite celebrity.

The dots! tv experience is akin to a shopping mall experience," explains Mruvka. "Real estate developers put movie theaters in malls as anchors with the theory that once the customer is there to see a movie, they'll stop and shop on the way out before they leave. dots! tv has a similar philosophy; visit dotstv.com to watch our celebrity, fashion and beauty shows, see celebrity photos and read about your favorite celebrities, and then stop and shop on the way out before you leave."

Mondo Times editors    Boulder, Colorado USA

Posted at 3:46pm on Wednesday, November 4th, 2009

E! To Launch Asian Version of Flagship News Show

CBS News reported on November 3, 2009:

"Los Angeles-based E! Entertainment Television will launch a weekly half-hour edition in Asia combining both Hollywood and regional entertainment news in the second quarter of 2010, as part of a new push for localized content in Asia.

E! Entertainment Television has already launched local editions of "E! News" in Italy, France, Germany, Poland and Latin America."

The full story: http://www.cbsnews.com/stories/2009/11/03/ap/entertainment/main5505337.shtml