Cycle World Magazine

Mondo Times editors    Boulder, Colorado USA

Posted at 11:07pm on Saturday, October 10th, 2009

Larry Little, SVP, Chief Brand Officer, Cycle World Brand Group, owned by Hachette Filipacchi Media U.S. (HFM U.S.), announced staff and product changes on October 7, 2009.

Little has promoted Executive Editor Mark Hoyer to Vice President, Brand Content and Editor-in-Chief, Cycle World. National Advertising Director Paul LaBella was promoted to Vice President, Brand Publisher.

David Edwards, who has served as Vice President, Editor-in-Chief, will be leaving the company. "I want to thank David for his years of contribution to Cycle World," said Little. "His love and knowledge about every aspect of the motorcycling sport and industry has made a substantial contribution to sustain Cycle World's position as America's leading motorcycle enthusiasts' publication."

The new structure of the Cycle World brand is President & CEO Alain Lemarchand's most recent move in reorganizing the company's assets into brand centric groups led by Chief Brand Officers (CBO). Like other CBO's, Little has full responsibility for the Cycle World group including developing new revenue streams, setting brand and editorial content direction across platforms, and integrating print and digital advertising sales.

Little also announced that starting with the November 2009 issue, the magazine will have improved paper stock, perfect binding, and restyled sections.

The web site has an all-new, enhanced Cycle World Buyer's Guide for 2009 and complete guides going back to 2005.

Cycle World is a monthly magazine with a circulation of 300,000. The magazine hosts a weekly radio program and sponsors the Cycle World International Motorcycle Shows in 11 cities across the country. First published in January 1962, Cycle World magazine quickly became America's leading motorcycle enthusiast's publication covering all aspects of motorcycling.

Mondo Times editors    Boulder, Colorado USA

Posted at 4:09pm on Friday, September 4th, 2009

Larry Little, current vice president, publisher of Cycle World, has been promoted to senior vice president, chief brand officer of the Cycle World brand group effective immediately.

Little will have full responsibility for the Cycle World group including developing new revenue streams, setting brand and editorial content direction across platforms, and integrating print and digital advertising sales. Little will report to Alain Lemarchand, President & CEO, Hachette Filipacchi Media U.S.

"Cycle World is the leader in its category with potential for further growth and expansion," said Lemarchand. "The key to that success is brand quality and continuity across platforms, and this new structure will provide a more focused, strategic, nimble, and cohesive environment. Larry brings years of experience, relationships and leadership in the motorcycling category, and I am confident that he will be an excellent brand leader."

Lemarchand added, "Consumers expect brand quality on all platforms all the time, and advertisers demand multiplatform integrated packages that reach targeted consumers. We have embraced the challenge to better serve our customers and business partners in the future by giving them what they need."

"The expansion of our digital content is key," said Little. "Cycle World is a primary source of credible information for people who are buying motorcycles. That group of buyers is poised to expand with a new segment of eco-minded consumers who view the transportation opportunity motorcycles represent because of fuel costs, commute times and concerns for the environment. We are developing content targeted to their needs as well as to the enthusiast."

Little joined Cycle World magazine in 1981 and was named vice president, publisher in 1990. For the past thirteen years he has been elected by his peers to serve on the Board of Directors of the Motorcycle Industry Council (MIC), the industry trade association. For the past seven years, he has served as Chairman of the Board.

Cycle World is a monthly magazine with a circulation of 300,000. Other services include the Cycle World Buyer's Guide and the Cycle World International Motorcycle Shows in 11 cities across the country.