Motor Trend Magazine

Mondo Times editors    Boulder Colorado USA

Posted at 4:11pm on Monday, December 14th, 2009

Visible Measures and Motor Trend Debut Top Ten Online Video Automotive Ads Chart

"BOSTON, December 14, 2009 -- Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, today announced that it has entered into a partnership agreement with MOTOR TREND, the world's #1 automotive authority, to regularly publish a top 10 chart of the top-performing online video automotive advertising campaigns. The top 10 chart will be published weekly on MotorTrend.com and monthly in the print magazine's Trends section.

"As more and more automakers employ online video in their marketing strategies, it is becoming an increasingly competitive and highly creative media segment," said Angus MacKenzie, MOTOR TREND Editor-in-Chief. "Based on Visible Measures' unique data set and methodology, The Motor Trend Top 10 Video Auto Ads Chart will reveal which videos really connect with the online audience."

Mondo Times editors    Boulder, Colorado USA

Posted at 4:50pm on Friday, November 20th, 2009

The Ford Fusion, a midsize sedan, was named Motor Trend magazine's 2010 Car of the Year on November 17, 2009. The award comes hot on the heels of Fusion setting record-breaking sales for 2009.

"Ford has proven its resilience in these tough times by delivering to market a car with broad appeal to a broad range of consumers," said Angus MacKenzie, Motor Trend editor-in-chief. "The Fusion range has matured into a competitive roster of midsize sedans, able to compete with sales juggernauts such as the Toyota Camry and Honda Accord. It is no surprise the Fusion now ranks in the top 10 best-selling cars in America."

To win the coveted Car of the Year award, Fusion outperformed the competition - including the BMW 7 Series and Mercedes-Benz E-Class sedan - in six categories: design achievement, engineering excellence, intended function, efficiency, safety and value.

"The Fusion brought a vast assortment of choice that has the potential to appeal to every type of driver, from the eco-conscious to the sport-minded," said MacKenzie. "The Fusion's combination of comfort, fuel efficiency, assortment and technology made it a clear winner among our panel of judges."

The Fusion lineup expanded in the 2010 model year to include all-new Hybrid and Sport models and a new selection of gas-powered engines - all paired with six-speed transmissions - that deliver more horsepower and better fuel economy.