Hemispheres (United Airlines) Magazine

Eric Kallgren    Boulder Colorado USA

Posted at 3:14pm on Tuesday, June 2nd, 2009

Hemispheres Magazine has just been relaunched with a "contemporary redesign," United Airlines announced on June 1, 2009:

CHICAGO, June 1, 2009 – United Airlines has redesigned its Hemispheres magazine featuring a more contemporary design format and editorial that builds on its most popular, award-winning features written for a strong readership base consisting of America’s most affluent and influential business executives. The newly redesigned magazine unveils with the June edition that is on board all United flights starting today.

Working with Ink Publishing, which United hired in December, the company created a more fresh, open design concept and new editorial direction aimed at better reflecting the diversity and interests of its customers.

"We've refreshed our publication with more of the stories that speak directly to our customers’ wide-ranging interests, with top-notch writing and contemporary design, as well as more of the beautiful photography and thoughtful, often whimsical illustration for which this magazine has come to be known,” said Tony Cervone, United senior vice president and chief communications officer. “We wanted Hemispheres to align more with United’s brand and our customers’ overall experience."

Now in its 17th year, Hemispheres has earned more than 300 awards for editorial features and design from the Custom Publishing Council, the North American Travel Journalists Association, Communication Arts, the Society of Publication Designers and World Airline Entertainment Association among others. In 2007, Mediamark Research & Intelligence (MRI) designated Hemispheres as the national publication with the most affluent readership, higher than The Wall Street Journal, Barron's and Fortune, as well as a number of national travel magazines.