Family Circle Magazine

Mondo Times editors    Boulder, Colorado USA

Posted at 4:44pm on Tuesday, August 18th, 2009

Family Circle magazine is doing well by focusing on women with children between the ages of 7 and 17, Advertising Age reported on August 17, 2009:

"Monthly magazines as a whole have seen ad pages drop 22% through August, compared with the equivalent period last year, according to the Media Industry Newsletter. But Family Circle has posted a 12% increase. Its September issue was its biggest in its 75-year history. How has this possibly happened?

The magazine's executives credit its purchase by Meredith in July 2005 and subsequent re-imagining by Linda Fears, who was tapped by the new owners as editor in chief. The magazine had been too broad editorially but found a new focus on women with children between 7 and 17 years old.

"That's given us traction with advertisers," said Carey Witmer, publisher. "There are others, certainly other magazines, that are struggling, that try to be all things to all people."

The full story:
http://adage.com/mediaworks/article?article_id=138463

Mondo Times editors    Boulder, Colorado USA

Posted at 10:09pm on Monday, July 27th, 2009

Goodwill Industries International and Family Circle magazine have teamed up to launch a five million pound clothing drive which will run from Saturday, August 1 through Wednesday, September 30, 2009. The partnership will be featured in the September issue of Family Circle, the magazine's first ever issue dedicated to back-to-school.

Family Circle and Goodwill invite moms and dads to put their gently used adult and kids' clothes to work by donating them so that another child can have a "new to them" outfit for their first day of school. The donated items will be sold at more than 2,300 Goodwill retail stores, making affordable, contemporary clothing available to families on budgets. The program will also generate revenue that funds Goodwill's job training programs and career services to help families achieve economic success.

"Not only is donating to Goodwill a great way to clean out closets and teach your children about gratitude, responsibility and the opportunity to help others, but your donation will help fund support services such as youth programs and childcare so that people can stabilize their families while finding good jobs," said Jim Gibbons, president and CEO of Goodwill Industries International.

Readers can help Goodwill and Family Circle reach their five million pound goal by attaching the donation coupon from the magazine's September issue with their clothing contribution. The coupon can be downloaded from www.shopfamilycircle.com/goodwill, where readers can also find helpful information about organizing their own Back-to-School Clothing Drives.

"The Family Circle community is always looking for ways to give back and get involved," said Carey Witmer, Publisher of Family Circle. "Partnering with Goodwill -- both in the magazine and on our new e-commerce destination -- is a great way to give our readers the tools to help families in need."