Eric Kallgren Boulder, Colorado USA | Posted at 12:36pm on Thursday, December 18th, 2008 |
Mickey goes to Moscow...
On December 16, 2008, the New York Times reported that Disney will launch a channel in Russia:
"Disney said on Tuesday that it would introduce a broadcast version of the Disney Channel in Russia, a market the company has identified as part of its growth strategy and one that Western entertainment companies have been trying to crack for a decade with little success.
“We believe there is vast growth to come out of this market, despite the near-term economic turmoil,” said Andy Bird, president of Walt Disney International.
The 24-hour branded channel, set to make its debut next year, will immediately give Disney a larger entertainment foothold in Russia than any of its rivals, analysts said. The closest is Viacom, which licenses certain MTV content to a broadcast channel owned by a Russian media company. Other channels, like VH1, appear on cable and satellite, but those delivery routes reach only about 5 percent of the country.
Disney plans to introduce its channel by working with Media-One Holdings Limited, a Russian broadcaster that operates 30 television stations that reach 75 percent of the country and the bulk of its population."
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