Disney Channel

Mondo Times editors    Boulder Colorado USA

Posted at 3:04pm on Thursday, December 31st, 2009

Disney Channel Seeks Out Older Demographic, The Los Angeles Times reported on December 31, 2009:

"Disney is trying something different with "Good Luck Charlie," a show it hopes will reach across generations in the same way that NBC's "The Cosby Show" and ABC's "The Wonder Years" once did. In seeking out this older demographic, however, the network faces a dilemma: Can it craft a comedy sophisticated enough -- and realistic enough -- to appeal to adults without alienating its core viewers, who, after all, come to Disney to avoid racier programming?

"What 'Good Luck Charlie' represents is an evolutionary step to really put the family into our kid-driven family brand," said Gary Marsh, Disney Channel's entertainment president. "Do I think this will be a first choice for 35- to 40-year-old moms? Not necessarily . . . . But if we do our jobs properly and we create the authenticity we're talking about, it will allow us to tackle stories in a more grounded way that will be more appealing to parents than other shows we've done before."

The full story:
http://www.latimes.com/entertainment/news/la-et-disney-comedy31-2009dec31,0,6452567.story

Mondo Times editors    Boulder Colorado USA

Posted at 11:35am on Thursday, December 17th, 2009

Disney Nephew Dies At Age 79, the Wall Street Journal reported on December 17, 2009:

"Roy E. Disney, the nephew of Walt Disney, was sometimes dismissed within the company as a dilettante. But he successfully fought a series of battles over the management of the entertainment company that bore his family name.

Mr. Disney, who died Wednesday at age 79, served at various times as a board member and an executive of the Walt Disney Co. Though he was often regarded as someone who relied on the family name for advancement, he helped engineer a company turnaround."

The full story:
http://online.wsj.com/article/SB10001424052748704541004574600274220694290.html

Mondo Times editors    Boulder Colorado USA

Posted at 4:45pm on Tuesday, December 8th, 2009

Disney Channel, ABC Go With Flo TV, Mediaweek reported on December 8, 2009:

"Flo TV launched in 2007 on Verizon and last year on AT&T. NBC ToGo, CBS Mobile and Fox Mobile always have been part of the core offering, which ABC Mobile now joins.

The offering, which comes in several consumer packages involving different carriers and mobile devices, costs consumers a minimum of $8 a month.

Disney isn't a Flo TV novice as its ESPN Mobile TV already was part of the service.

Qualcomm doesn't reveal details of the financial relationships it has with the Big Four networks, but "there are parallels you can draw between our deals and affiliate deals," said Jonathan Barzilay, senior vp programming and advertising at Flo TV."

The full story:
http://www.mediaweek.com/mw/content_display/news/digital-downloads/broadband/e3ic79966a20ccff392d257f162be6fda83

Mondo Times editors    Boulder Colorado USA

Posted at 11:58am on Wednesday, November 25th, 2009

Carolina Lightcap is the new president of Disney Channels Worldwide, the Los Angeles Times reported on November 24, 2009:

"The 20-year veteran of the entertainment industry, who began her career in Los Angeles, is known for building Disney Channel Latin America into a top cable channel in the region. The promotion takes effect immediately.

"Carolina has made enormous contributions to Disney over the past decade, especially in launching and building Disney Channel Latin America," Anne Sweeney, co-chair, Disney Media Networks, said in a statement. "She's a highly respected member of our global team."

Disney Channel Entertainment President Gary Marsh, the executive responsible for successful programming including "High School Musical" and "Hannah Montana," was elevated to a newly created position of chief creative officer.

He will report to Lightcap."

The full story:
http://latimesblogs.latimes.com/entertainmentnewsbuzz/2009/11/disney-channel-names-new-president.html