Heather Sickels Boulder, CO | Posted at 10:14am on Tuesday, March 17th, 2009 |
March 11, 2009: Rodale Inc. announced that the company will cease publication of Best Life magazine, effective immediately. The May issue, on newsstands next month, will be the last.
“Despite the great work of the sales team and the talent of the editorial staff, given the challenges of the advertising market and general conditions, Best Life could not meet our internal benchmarks, and we have made the decision to focus our resources on our core brands,” said Steven Pleshette Murphy, president and CEO of Rodale Inc. “Both VP/Editor-in-Chief Stephen Perrine and VP/Publisher Michael Wolfe have been outstanding leaders and ambassadors for the brand, and we are so proud of the work of the Best Life team.”
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