Esquire Magazine

Mondo Times editors    Boulder Colorado USA

Posted at 6:09pm on Wednesday, December 16th, 2009

Esquire editor says magazines "charge too little" for their products, the New York Times reported on December 15, 2009:

"“Throughout the magazine industry, with very few exceptions, we still charge too little for our products,” said David Granger, editor in chief of Esquire, referring to both free Web versions and cheap print issues.

In recent decades, publishers have discounted subscriptions to gain bigger audiences, assuming they would make it up with advertisers drawn by the big readerships.

“The situation’s changed. We all kind of regret that our ancestors gave away the magazine for too little money,” Mr. Granger said."

The full story:
http://www.nytimes.com/2009/12/16/business/media/16adco.html

Mondo Times editors    Boulder, Colorado USA

Posted at 12:38am on Tuesday, September 22nd, 2009

Beginning in January 2010, Esquire magazine will reduce its publication frequency from 12 issues to 11 per year with a June/July double issue.

Also, the newsstand cover price of the magazine will increase by 30 percent to $4.99.

Eric Kallgren    Boulder, Colorado USA

Posted at 6:13pm on Saturday, May 2nd, 2009

Esquire magazine won a National Magazine Award (nicknamed an Ellie) for coverage of leisure interests in April 2009. This category recognizes excellent service journalism about leisure-time pursuits.

In this year's citation, the American Society of Magazine Editors wrote: "David Granger, editor-in-chief, for The Esquire Almanac of Steak, September.

Often politically incorrect but totally delicious, steak moves most men. “The Esquire Almanac of Steak” is a generous platter that’s full of beef—including where to get the best cuts, how to season and cook them, why a martini should go first and an evocative account of the art of being a butcher. The package is so passionate and persuasive that even a vegetarian may be tempted. This is the first win for Esquire in this category."

Eric Kallgren    Boulder, Colorado USA

Posted at 10:42pm on Wednesday, April 22nd, 2009

Esquire magazine will not survive through the end of next year, in the opinion of Douglas A. McIntyre at 24/7 Wall Street from the article "Twelve Major Brands That Will Disappear" published on April 15, 2009:

"Esquire Magazine is published by Hearst which is having substantial problems in both its newspaper and magazine divisions. Hearst recently threatened to close The San Francisco Chronicle after losing tens of millions of dollars during the last several years. It kept the paper open after the staff agreed to huge cuts. At about the same time, Hearst closed its paper in Seattle. The collapse in print advertising has pushed revenue at most of Hearst’s large magazines down by double digits after a bad year in 2008. Flagship titles such as Good Housekeeping and Cosmopolitan have been hit especially hard. Hearst is going to have to cut some of its anemic magazine titles. Esquire is among the weakest of the major men’s magazines on the basis of advertising page performance. Through April, ad pages at the magazine dropped 27% to 206. Men’s magazines are one of the most crowded categories in the industry. Esquire is up against GQ, Details, Men’s Journal, Maxim, and a number of men’s fitness and health publications. The men’s magazines which are performing the most poorly will not last long. Big publishers such as Hearst and Conde Nast have already proven that they will cut what they have to in a brutal environment."