Teen Vogue Magazine

Mondo Times editors    Boulder, Colorado USA

Posted at 4:15pm on Sunday, August 30th, 2009

Teen Vogue magazine will bring its editorial pages to life for the month of September at "The Teen Vogue Haute Spot," an interactive concept store and lounge now in its third season, debuting on the West Coast. This back-to-school retail destination, designed to make back-to-school shopping an inspirational and exciting experience for young women, will take place in Costa Mesa at the South Coast Plaza.

"Haute Spot is a bright spot for Teen Vogue readers and our advertisers," says Teen Vogue publisher, Laura McEwen. "We have a proven track record of reinvigorating retail with our Haute Spot concept store -- we drove over 30,000 girls in store in previous seasons. Our mission is to create a fun and social shopping experience for readers, and to make this back-to-school season its most successful for South Coast Plaza, as well as our marketing partners."

Opening Saturday, September 5th and running through Sunday, the 27th, the Teen Vogue Back-to-School Haute Spot will offer teens and young women fashion inspiration, featuring style consultations, makeovers, fashion presentations, and celebrity appearances.

Replicating Teen Vogue's fashion closet, the store will feature "trend closets" filled with the season's current styles from "Glam Rock" to "Homeward Bound." And for the first time, merchandise will be available for sale. To motivate purchase, girls will receive a Fox tote filled with samples, as well as a year's Teen Vogue subscription when they buy participating sponsors' products.

South Coast Plaza is a Southern California shopping center. It is the nation's highest sales-producing center with sales approaching $1.5 billion annually. Home to 280 retail stores and seven department stores, South Coast Plaza offers a collection of brands such as Chanel, Chloe, Louis Vuitton, Ralph Lauren, and Yves Saint Laurent.