Seventeen Magazine

Mondo Times editors    Boulder Colorado USA

Posted at 11:24am on Tuesday, December 29th, 2009

Seventeen magazine to capitalize on multi-platform content, FishbowlNY reported on December 28, 2009:

"With a young, tech-savvy audience, Seventeen is the perfect outlet to try new digital content. In fact, publisher Jayne Jamison told FishbowlNY, the magazine already employs lots of cross-platform packages, including "Beauty Smarties", who create make-up tutorial videos for seventeen.com and also contribute to the magazine.

"Video is huge on our Web site," Jamison said.

"Most months we have about one million video plays. We're both creating video content off of the pages of the magazine, like beauty smarties, and creating new video content for the Web. We're also encouraging advertisers to make videos."

The magazine's print content also drives readers to the Web site, with at least 40 "editorial Web prompts" in every issue. "For us, it works both ways," Jamison explained. "We have sold more than half a million subscriptions on the Web this year. In our company [Hearst], we're number one in that regard, and that is important in reaffirming the power of print. The Web offers us great opportunities for sweepstakes and polls and quizzes."

2010 will see Seventeen launching more integrated multi-platform programs as well as a redesigned Web site, which will "increase functionality," come summer. "What we're so proud of is the average time spent on the site is 15 minutes, but the average girl is viewing 19 pages when she comes to the site," she said."

Mondo Times editors    Boulder, Colorado USA

Posted at 10:54pm on Wednesday, August 12th, 2009

Teens - especially girls -- are stressed out about the economy and money matters, according to a new survey from Seventeen magazine and Bank of America that explores teens' saving and spending habits. The results were reported on August 6, 2009.

Most teens are stressed about money, but teen girls are feeling slightly more anxious in today's climate than boys, with more than eight in ten girls (85%) saying they're worried about the economy, vs. 75% of teen boys. And nearly nine of ten girls (88%) say they're fretting about money, vs. 82% of teen boys, according to the survey.

Girls' fears range from not having enough cash to pay for things they want -- like lip gloss and mini dresses -- to how to pay for college, to having money to hang out with friends. Teen girls are more likely to be stressed about college funding than teen boys, with more than two-thirds of girls (69%) saying they're frazzled about paying for education costs, vs. 59% of teen boys.

"Teens are largely recession-proof. They are still buying clothes, beauty products and entertainment. But they can't avoid the larger cultural anxiety about the economy," says Seventeen editor-in-chief Ann Shoket. "It's our job to calm their fears and help them to make smart decisions about their money so they can grow into fiscally responsible adults."

Two out of three girls say they save some cash, but admit it's not enough, according to the survey. Girls also say they're better at spending than stashing, and only one in three (34%) believe they're in total control of their finances. The Seventeen magazine and Bank of America survey also revealed that when given a choice, teen girls are more likely to choose fun over finances. Notably, if given $100 for their birthday, 55% of teen girls say they would spend it on clothes, while 45% would save it for college.

And Then There Were Two...    Burbank California

Posted at 3:44pm on Friday, October 10th, 2008

So Hearst is shutting down CosmoGirl! at the end of the year. Pity the poor teenage girls who are now without that one, ElleGirl (shut down by Hachette in May 2006) and Teen People (folded by Time Inc. in July 2006).

That leaves just two mags for the girlies -- Seventeen (with a circulation of 2 million) and Teen Vogue. Teen Vogue... that sounds like progeria.