Women's Health Magazine

Mondo Times editors    Boulder, Colorado USA

Posted at 2:53pm on Wednesday, October 28th, 2009

Women's Health Is Ad Age's "Magazine of the Year" for 2009, the magazine announced on October 19, 2009:

"Most magazines say they're brands too, but Women's Health is (power) walking the talk. And its other platforms aren't just extensions -- they're revenue drivers.

Its free website, for example, leads visitors to two of them, Fit Coach and the Abs Diet for Women, which charge membership fees. The brand's third annual "Are You Game?" event attracted more than 60,000 women and nine sponsors this summer. Women's Health is publishing two books in the second half of this year and plans to publish somewhere between six and 10 more books each year going forward. All are just some of the reasons why Women's Health is Ad Age's Magazine of the Year.

"We have an aggressive content strategy that starts with the magazine and moves across multiple platforms," said Michele Promaulayko, the former executive editor at Cosmopolitan who was named editor in chief at Women's Health in December.

Steven Murphy, Rodale's CEO during the development and introduction of Women's Health, said at launch that its paid circulation could climb above 1 million. Less than four years later, it's there, averaging paid circulation approaching 1.48 million over the first half of this year, according to its report with the Audit Bureau of Circulations. Rodale plans to increase the paid circulation it guarantees advertisers to 1.5 million this January from 1.35 million in the first half of 2009.

Its paid subscriptions, excluding copies distributed free around salons and other public places, increased 38.4% to nearly 1.08 million in the first half of this year. And it's still growing on newsstands when almost every magazine is falling. Magazines overall saw newsstand sales fall 12.4% in the first half, but Women's Health increased newsstand sales 8.7% to 333,463 copies."

The full story:
http://adage.com/magazinealist2009/article?article_id=139669

Eric Kallgren    Boulder, Colorado USA

Posted at 4:46pm on Tuesday, February 3rd, 2009

On February 3, 2009, WWD reported on changes to the editorial staff at Women's Health:

"The arrival of any new editor in chief brings about staff turnover, and Women’s Health is going through its own reshuffling nearly a month after Michele Promaulayko arrived at the magazine. Promaulayko, who was previously executive editor of Cosmopolitan, has tapped some old Hearst colleagues to join her at the Rodale title. First, Molly Nover-Baker, formerly beauty director at Cosmogirl, will join the magazine in the same role. She will take over the beauty duties from Liesa Goins, who was a senior editor at the magazine and left last week. Promaulayko has plans to beef up the beauty coverage of the title and wanted to bring in a seasoned beauty director to the magazine. Women’s Heath added 20 beauty pages last year, and in April, the magazine will feature a 25-page beauty section that will be a flip cover.

Meanwhile, Lesley Rotchford, deputy editor of Cosmopolitan, will become executive features director. Rotchford replaces former features editor Nicole Beland, confirmed a Women’s Health spokeswoman. Beland left the title earlier this month to take Promaulayko’s old job at Cosmo."