Brides Magazine

Mondo Times editors    Boulder Colorado USA

Posted at 10:00am on Tuesday, January 12th, 2010

Brides Magazine Wants Brides to Stay Brides

Mediaweek reported on January 10, 2010:

"Condé Nast took a lot of criticism when it closed two of its three national bridal magazines and turned over more than half the ad sales staff of its remaining Brides.

Three months later, Brides says it’s back on track with advertisers and revealed big plans, including, most curiously, an effort to pull in new advertisers by trying to extend the time women spend with the title after they’re married.

Brides, which doubled its frequency to monthly this year, will add more content on topics like proposals and ring selection starting with the February issue. A new home section and feature called Merge and Purge will be aimed at the posthoneymoon reader and nonendemic advertisers in beauty, finance, fashion and other categories. It will also add a news section to cover products and trends, as well as more coverage of “real brides.”

The full story:
http://www.mediaweek.com/mw/content_display/news/magazines-newspapers/e3i0bdeb9f8495547e19827bde5343f6513

Mondo Times editors    Boulder Colorado USA

Posted at 11:26am on Friday, January 8th, 2010

Brides Magazine Employee Fired For Showing Sports Bra Behind Closed Doors

The New York Post reported on January 8, 2010:

"According to the woman, she spoke about her breast-augmentation surgery to two female colleagues who asked to see the results.

The woman, who was having the conversation in her office, closed the door, and unbuttoned her blouse to reveal a sports bra.

"It was within the confines of my office, behind closed doors," the ex-employeee said. "There was no nudity involved. They were personal friends who I had known for years."

Nevertheless, word about what happened ricocheted around the office and one staffer quickly went to human resources, which informed the woman that same day that a complaint had been lodged.

"[Human resources] told me they were going to investigate and that they would get back to me," she said. Two days later, she said, HR brought her in and terminated her.

"They said that based on additional information, which they did not share, that it was inappropriate and I was fired," she said. "I was in complete and utter shock."

Daniel Mareck, a lawyer at Little & Robinson who is representing the axed employee, said he found Condé's actions "unbelievable when you consider the kind of images that are in Condé Nast magazines."

Mondo Times editors    Boulder, Colorado USA

Posted at 10:15pm on Tuesday, December 15th, 2009

Brides Magazine Survey Defines The "New American Wedding"

NEW YORK, December 7, 2009 -- A study by Brides Magazine reveals how and why couples are recasting the traditional wedding and what defines "The New American Wedding" as we enter 2010. The study will be released in the January 2010 issue of Brides, on stands December 8.

The stuffy by-the-rule-book wedding of years past has completely vanished. There is a woman in white, music, food, cake and vows - but every other aspect of the American wedding has been reconsidered. The New American Wedding presents itself as an unlikely, but decade defining, combination of the fundamentally traditional with the wildly original.

The word "party" has literally replaced "reception" in wedding lingo. Right now, it's all about combining personal touches and ethic flares. Grooms are taking part and couples, together, are determined to "throw the best party ever" that feels uniquely their own.

Fewer than half of weddings take place in a house of worship. One third of couples marry outdoors. 20% of couples have a friend or relative deputized to perform the ceremony. 13% of receptions feature music via i-Pod. Over 1/4 of couples plan their weddings around a theme (romance in Paris, Stars and Moons). 85% of couples are personalizing at least some aspect of the reception. 97% of grooms get involved with the planning. For those going with live bands, they're thinking specialty bands i.e. salsa, R&B, Polka and brides are entering less to "Here comes the bride..." than to Coltrane, Coldplay and the Beatles. Soul-food and Mexican are the new go-to wedding cuisine.

At the same time, many couples are holding on to certain wedding traditions that have been in place for generations:

A full 76% will have a large wedding with all the traditions, half because "it's a beautiful ritual they've always looked forward to." 87% of women will wear a long white dress. 85% of couples will enter their reception (or party) to "For the first time, Mr. and Mrs...." 93% will indulge in a cake-cutting ceremony. 75% of brides will toss the bouquet and just under that amount will share a father/daughter dance.

Mondo Times editors    Boulder, Colorado USA

Posted at 2:39pm on Wednesday, October 7th, 2009

On October 5, 2009, Conde Nast announced that it has shut down Elegant Bride and Modern Bride magazines.

The same day, the company fired Brides magazine publisher Alison Adler Matz, and replaced her with the former publisher of Cookie, Carolyn Kremins.

Cookie magazine and Gourmet magazine were shut down the same day as the two bridal magazines.