Hollywood Life

Mondo Times editors    Boulder, Colorado USA

Posted at 4:57pm on Saturday, July 25th, 2009

Bonnie Fuller, formerly the editorial director of American Media, is the new editor-in-chief and president of Hollywood Life. From the press release:

New York, NY (July 16, 2009) — Media executive and magazine innovator Bonnie Fuller has accepted a position to lead HollywoodLife.com, announced Jay Penske, CEO of Mail.com Media Corporation (MMC), which owns the online celebrity/entertainment site. The new position represents an important step both for Fuller, who has been instrumental in reshaping the magazine industry for more than two decades, and for Hollywood Life. Penske described this hire as “an extraordinary opportunity,” adding: “Partnering with Bonnie allows us to chart a new course for Hollywood Life—to create an exciting and innovative online destination for women.”

As President and editor in chief of Hollywood Life, Ms Fuller will grow the brand, transforming the site into a vibrant, interactive digital destination for entertainment news and style-minded women, ages 18-35. Fuller has been widely credited with sparking the current pop-culture celebrity mania, after transforming Us Weekly into the first celebrity newsweekly and then successfully transitioning Star from a tabloid into a glossy magazine. After that, the celebrity magazine genre grew into the robust category that it is today, with Fuller creating the popular Us Weekly section, “Stars - Just Like Us.”

Fuller also brings to Hollywood Life her deep understanding of the young female audience — following successful stints as editor in chief of YM, Marie Claire (which she launched in the U.S.), Cosmopolitan (where she succeeded the legendary Helen Gurley Brown), and Glamour (where she followed the legendary Ruth Whitney). In each case, circulation at the magazines soared under her editorship. Advertising Age named her Editor of the Year twice.

Over the past year--since leaving American Media, where she was EVP and Chief Editorial Director--Fuller transitioned her focus and efforts into the world of digital media, blogging regularly for Huffington Post, NYTimes.com, and Adage.com, as well as creating the three-times-weekly GossipGram for the new Nonstop New York TV channel, with Roseanne Colletti.