USA Today is a USA newspaper covering National News. USA Today is the largest selling daily newspaper in the United States and one of the most popular English language newspapers in the world. It was first published on September 15, 1982. It is published Monday through Friday and has never published on weekends. The motto of the newspaper is "The Nation's Newspaper - #1 in the USA. Allen H. Neuharth created the newspaper while he was chairman and chief executive officer of Gannett Inc. The New York Times quoted Neuharth as saying "We get much more credit for starting things than we should, because we stole most of them from the tube.” This newspaper is owned by Gannett Company, Inc.. USA Today is one of the largest circulation newspapers in the USA. Learn more at Mondo Newspapers, the worldwide newspaper directory. The web site is presented in the English language.
| USA Today Ratings |
Content:
Average (23 votes)
Political Bias: No Bias (23 votes)
Credibility: Moderate (18 votes)
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| News, Reviews & Comments | Comments to date: 12. The most recent comments are below.
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Mondo Times editors Boulder Colorado USA | Posted at 1:35pm on Tuesday, November 17th, 2009 | USA Today Opens New Bureau -- For Advertisers
Forbes.com reported on November 16, 2009:
"You can call it McResearch, but advertisers want in. The Buzz Bureau has undertaken 20 projects this year, bringing in client fees from $30,000 to $1 million.
Launched two months ago, the bureau is a two-woman operation that marshals aid from across all of USA Today's departments. They put together custom graphics and inserts for advertisers, and sell polling data, access to subscriber lists and data analytics about readers to marketers.
"Any newspaper can do research or special distributions. What we try to do is things only USA Today can do," says Susan Lavington, the paper's senior vice president of marketing and overseer of the bureau.
"We do a ton of polling, only a small portion of which actually appears in stories," says Lavington. "We'd like to mine this data for other insights and sell it."
The full story:
http://www.forbes.com/2009/11/16/usa-today-buzz-business-media-marketing.html
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Mondo Times editors Boulder, Colorado USA | Posted at 1:31pm on Tuesday, October 20th, 2009 | As Publisher David Hunke acknowledged on October 9, 209, USA Today circulation dropped by 398,000 copies per day during the six month period ending September 2009.
The sharp decline, from well over 2 million copies per day to 1,880,000 copies, means that USA Today is no longer the largest circulation daily newspaper in the country. That title now belongs to The Wall Street Journal.
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Mondo Times editors Boulder, Colorado USA | Posted at 9:59pm on Sunday, October 18th, 2009 | USA Today Publisher David Hunke discussed the newspaper's circulation decline of 398,000 copies a day in a memo to staff dated October 9, 2009:
From: USA TODAY Publisher
Subject: USA TODAY Circulation
To: USA TODAY Staff
From: Dave Hunke, President & Publisher USA TODAY
As we have anticipated, when the latest ABC Fas Fax circulation report is released on October 26, USA TODAY will post a circulation decline of 398,000 copies per day.
The significant downturn in the economy and its impact on the travel industry are obviously having a domino effect showing in our circulation losses. Before this year, our largest circulation declines came after the attacks of September 11th in 2001. And when the travel industry rebounded in the months that followed, USA TODAY did, too. We fully expect to see circulation increases again as the economy recovers. I'm encouraged by the fact that despite the tough travel economy, we have not lost a single hotel relationship during this recession.
We are aware of the impact this decline may have on advertising, recognizing circulation is one of the factors to affect advertising rates. However, advertising rates are also calculated on a number of other variables as well. The quality of our editorial content and the quality of our audience remain a strong draw for advertisers. Released last month, the Mendelsohn survey of affluent readers (household income of $100,000-plus) reports USA TODAY has more than 3.5 million affluent readers – substantially more than either the Wall Street Journal or the New York Times.
Even with this latest economic impact, USA TODAY remains the nation's number one newspaper in total print circulation. We know these circulation declines are temporary and as the economy continues to recover and the travel industry rebounds, we know our circulation will rebound with it.
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Mondo Times editors Boulder, Colorado USA | Posted at 11:14pm on Sunday, September 27th, 2009 | The FBI kept records about Walter Cronkite, but destroyed them in 2007, USA Today reported on September 23, 2009:
"The FBI destroyed its files on former CBS News anchorman Walter Cronkite two years ago under a policy that has been criticized by researchers for allowing potentially valuable records to be wiped out.
A search of the agency's main index of the subjects of FBI investigations found some records tied to Cronkite's name were destroyed in October 2007, the FBI said in response to a Freedom of Information Act request by USA TODAY. Cronkite's death in July at age 92 made any FBI files about him available for release under the federal law."
The full story:
http://www.usatoday.com/news/nation/cronkite.htm
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