Health Magazine

Mondo Times editors    Boulder Colorado USA

Posted at 10:16am on Monday, February 8th, 2010

Health Magazine Cooking Up Real Simple Recipes

The New York Times reported on February 7, 2010:

"When Health magazine promoted “Your New Favorite Dinners” in its December issue, there was just one problem: the dinners weren’t exactly new.

Real Simple, which like Health is owned by Time Inc., had created and run essentially the same five recipes, for dishes like chicken with roasted sweet potatoes, in its February 2009 issue. Health had slightly revised them and added nutrition facts. It also republished the original photographs.

Ellen Kunes, the editor in chief of Health, said that Health had been careful to credit Real Simple as the source, and that the recycled recipes were “a rarity.”

“I happened to see this story and I thought that it fit really perfectly with what we were doing,” she said. “I think Real Simple is a great magazine — I think their food is amazing, and I love the photography they do.”

She said that editorial fit, not cost savings, had driven the decision."

The full story:
http://www.nytimes.com/2010/02/08/business/media/08health.html