CBS Sports is a USA TV network covering Sports News and Events. CBS Sports broadcasts games from the NFL, MLB, NBA and NHL, along with college football, golf, tennis, auto racing and more. This TV network is owned by CBS Corporation. The web site is presented in the English language.
| CBS Sports Ratings | Content: Not yet rated Political Bias: Not yet rated Credibility: Not yet rated
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| Reviews & Comments | Comments to date: 1. The most recent comments are below.
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Eric Kallgren Boulder, Colorado USA | Posted at 9:34pm on Tuesday, April 21st, 2009 | Major sports coverage is a huge draw and a big moneymaker for CBS Sports, BusinessWeek reported on April 15, 2009:
"What's that again about Old Media being clueless about the digital world? Not when it comes to online streaming of big sports bonanzas, such as golf's just-completed Masters Tournament or the NCAA's March Madness basketball championship tournament. For the 63-game March Madness roundball tournament alone, CBS (CBS) raked in $30 million from such advertisers as AT&T (T), Coca-Cola (KO), and Pontiac (GM) as 7.5 million college basketball fans streamed games on their personal computers, iPhones, and other digital devices.
Better yet, CBS scored big where it matters most, turning a profit that has so far eluded most old-line media's net game. Entertainment sites such as Hulu, a joint venture between NBC (GE) and Fox (NWS), have yet to turn a profit despite huge traffic for its free, advertiser-supported viewing of TV shows. CBS, which paid an estimated $571 million this year to televise the NCAA tournament, says it turned a tidy online profit, although it won't say how much. Ditto for the Masters. "I'd get a wedgie around here if they weren't," says CBS Interactive President Quincy Smith."
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