Sports Illustrated Magazine

Mondo Times editors    Boulder Colorado USA

Posted at 8:03am on Tuesday, February 9th, 2010

2010 Sports Illustrated Swimsuit Cover Model on Newsstands Today

New York, February 9, 2010 -- Smiling in the clear blue water of the Maldives, supermodel Brooklyn Decker sizzles on the cover of the highly-anticipated 2010 Sports Illustrated Swimsuit Issue out today. Tabbed "A Perfect 10," Decker is a five-year veteran of SI Swimsuit. The cover was shot by legendary SI photographer Walter Iooss Jr.

As cover model, Decker joins a legacy of supermodels who have adorned the cover of SI Swimsuit including Kathy Ireland, Cheryl Tiegs, Hiedi Klum, Elle MacPherson, Tyra Banks and Petra Nemcova. Many of these covers were shot by Iooss who, with the addition of this year, has eleven SI Swimsuit covers to his name.

Today also marks the multiplatform debut of the 2010 SI Swimsuit franchise. SI.com/Swimsuit features more than 1,400 photos and 100 videos of the models taken during shoots spanning six countries: Chile, Portugal, India, the Maldives, Canada and the United States.

"Our readers will enjoy the many surprises in the latest installment of this renowned franchise," said SI Group Editor Terry McDonell. "This year's Swimsuit issue features both familiar faces and exciting newcomers and photography that fans have come to expect, transporting them to a new array of exotic locations."

Mondo Times editors    Boulder Colorado USA

Posted at 10:33am on Wednesday, December 30th, 2009

3ality Digital's First-Ever Live 3D Broadcast of an NFL Game Named One of Sports Illustrated's Innovations of the Decade

"BURBANK, Calif., December 30, 2009 -- A groundbreaking 3D broadcast by 3ality Digital LLC has been named one of the decade's best innovations by Sports Illustrated magazine. The Dec. 4, 2008 live 3D broadcast of the National Football League's Oakland Raiders versus the San Diego Chargers marked the first time a league game had been carried live in digital 3D.

"We started development of real-time 3D production systems over ten years ago," said Steve Schklair, CEO of 3ality Digital Systems, the technology arm of 3ality Digital. "3D for cinema is easy compared to live broadcast, yet we always knew that the right set of technologies would make live broadcasting in stereo a reality."

In describing the broadcast experience, Sports Illustrated wrote in part: "If a one-sided snoozer of a game can be that engaging, one can only imagine the excitement of a postseason game or Super Bowl in three dimensions."

Mondo Times editors    Boulder Colorado USA

Posted at 9:27am on Thursday, December 3rd, 2009

Sports Illustrated Trucks Out Digital Version For Tablets, Advertising Age reported on December 2, 2009:

"The tablet-ized issues of SI will include all of each print issue's content plus a selection of content from the website and ads enhanced with video and extra functionality. It is meant to build on the magazine experience, not work like a website. "It's curated," said Terry McDonell, editor of the Sports Illustrated Group. "It's not a fire hose."

Readers will have options they don't get in print, like re-ordering and sorting the contents of the magazine, posting comments, pulling up related content from previous digital issues, getting alerts on live sports events, seeing tweets on the subject at hand and summoning relevant stats.

But SI intends to remain the editor. "We want a hand in all that," Mr. McDonell said, "because that's what we think people will pay us for."

The full story:
http://adage.com/mediaworks/article?article_id=140817

Mondo Times editors    Boulder Colorado USA

Posted at 4:56pm on Monday, November 30th, 2009

Sports Illustrated named Derek Jeter the 2009 Sportsman of the Year, the magazine announced on November 30, 2009:

"Over all the years SI editors have used the same language to define the award," said editor Terry McDonell. "It is not for the victory alone that he (or she) is honored; rather, it is for the quality of his effort and the manner of his striving.' And that defines Derek Jeter."

"It was his leadership both on and off the field that drove the Yankees to the world championship, and his Turn 2 Foundation is one of the most efficient and effective foundations of its kind.

Jeter will be honored at a ceremony in Manhattan on December 1 along with SI Kids' SportsKid of the Year, Austin McCarthy."