ESPN The Magazine is a USA magazine covering Sports News and Events. ESPN The Magazine is published twice a month by the ESPN sports network. The first issue was published on March 11, 1998. The magazine offers sports reporting with oversized photography, off-the-field athlete interviews, season previews and predictions, coverage of pro and college football and basketball, baseball, hockey and more. It has a circulation of over 2 million. In June 2009, the company stopped offering free access to the ESPN The Magazine web site. Instead, users can pay to access a "premium content service" called Insider. This magazine is owned by ESPN Inc.. The web site is presented in the English language.
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| Reviews & Comments | Comments to date: 2. The most recent comments are below.
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Mondo Times editors Boulder Colorado USA | Posted at 1:03pm on Tuesday, June 9th, 2009 | ESPN The Magazine is going to start charging for access to the magazine web site, Jon Fine at BusinessWeek magazine reported on June 4, 2009:
"ESPN The Magazine, the decade-old print offshoot of Walt Disney (DIS)'s wildly successful cable sports network, is about to begin charging for access to its Web site. As of June 5, the company shuttered its espnthemag.com site and is merging almost all of the magazine's Web content—which includes articles and ongoing Web video series‐into its ESPN Insider service, which costs $6.95 a month, or $39.95 a year.
At a time when many media companies are merely jawboning about demanding fees from online users, this magazine is doubling down on it. More broadly, such a move by a well-known name will plumb whether a paying customer equals a more enthralled customer—the term in the trade is "engaged"—and a more valuable target for advertisers as well.
ESPN The Magazine is well placed to test these waters. Rabid sports fans have bottomless appetites for sports info and the universe of data, jargon, and inside jokes surrounding it. (I write this as one sufficiently removed from sports to find much of ESPN's lingua franca to be decipherable only by native speakers.) The Insider has 350,000 paying subscribers, say executives familiar with the figures, and its parent site ESPN.com remains free."
The full story:
http://www.businessweek.com/magazine/content/09_24/b4135072008154.htm
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Eric Kallgren Boulder, Colorado USA | Posted at 3:29pm on Thursday, February 5th, 2009 | On February 5, 2009, Folio magazine reported that ESPN The Magazine is planning to deliver more information on more platforms:
"In this difficult economic climate, publishers are scrambling for every advertising dollar they can get. ESPN the Magazine is no exception.
At a media breakfast here this morning, some of the magazine’s top executives announced plans to dramatically expand its multimedia platforms, launching the magazine “into the next generation.”
“While the magazine is our core, we are not bound by print and paper,” vice president and general manager Gary Hoenig said. “From mobile to the laptop to the magazine, we’re expanding our dimensions so sports fans can find our content on whatever platform, anywhere.”"
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