By Mondo Times editors
Boulder Colorado USA
Posted on June 16, 2009 at 11:47pm

Facebook and Twitter help local TV stations connect with the audience and tap new viewers

-- The Boston Globe reported on June 12, 2009:

"When WFXT-TV (Channel 25) reporter Jim Armstrong needed help on a recent story, he sent this Twitter message to his 179 followers: "working on a special project about. . . . wait for it. . . . CouchSurfing. u familiar?"

When WHDH-TV (Channel 7) reporter Ryan Schulteis arrived at the scene of a Harvard University shooting, he immediately alerted the station's 9,853 fans on the social networking site Facebook.

And when WCVB-TV (Channel 5 asked for Mother's Day photos through their new social media forum, ULocal, 300 photos poured in that day.

As local stations lose viewers and advertising revenue, they are turning to social networking websites for help. In recent months, news directors have used such sites as Facebook and Twitter to generate stories and, hopefully, boost ratings."

Go to the WFXT TV 25 profile for more information about this TV station, including background, ownership, links, ratings, and reviews.

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