By Mondo Times editors
Boulder, Colorado USA
Posted on May 27, 2010 at 10:44pm

LifeLock CEO’s Identity Stolen 13 Times

Writing for the Phoenix New Times on May 13, 2010, Ray Stern reported that the CEO of LifeLock has been the repeated victim of identity theft:

"It's been two months since the feds tried to gut LifeLock with a $12 million penalty for deceptive advertising, and the company's Web site still boasts that it can protect people from identity theft.

The Tempe-based company has spent millions of dollars since 2006 on ads that broadcast CEO Todd Davis' Social Security number. Customers pay $10 to $15 a month for the supposed protection — and for LifeLock's "$1 million guarantee" if the protection fails.

On one LifeLock Web page, www.todddavislifelock.com, active until early May, Davis stated that he's "absolutely confident LifeLock is protecting my good name and personal information, just like it will yours."

Davis, a suit-wearing, ever-smiling salesman with short, blond hair, exudes confidence in LifeLock's ads.

But the evidence shows that he shouldn't be the slightest bit confident in LifeLock's ability to protect his name or personal data."

The full story:
http://www.phoenixnewtimes.com/2010-05-13/news/cracking-life-lock-even-after-a-12-million-penalty-for-deceptive-advertising-the-tempe-company-can-t-be-honest-about-its-identity-theft-protection-service/

Go to the Phoenix New Times profile for more information about this newspaper, including background, ownership, links, ratings, and reviews.

To submit a Phoenix New Times review:

• Log in now if you are a Mondo Times member.
• If you are not a member, register for a free Mondo Times basic membership.

You can also see the latest Mondo Times media news & reviews.