By Mondo Times editors
Boulder, Colorado USA
Posted on August 13, 2010 at 3:02pm

75 Years of Yankee Magazine

-- Writing in the Monadnock Ledger-Transcript, Dave Eisenstadter celebrates Yankee Magazine:

"Yankee Magazine, the publication that continues to be, in words penned by founder Robb Sagendorph in 1935, “for Yankee readers, by Yankee writers, and about Yankeedom,” turns 75 this year.

That phrase has seen the magazine through periods of growth — both agonizingly slow and dangerously fast — as well as times of debt and downsizing. Today, in a difficult time for print publishing, Sagendorph’s vision for Yankee is still used as its guiding light.

The concept was crystallized in Sagendorph’s introductory essay to the first issue of the magazine, published in September of 1935, in which he describes the condition of The Yankee.

“He sees himself, his sons and daughters, hungry, on the edge of a civilization which demands mass production, mass distribution, mass advertising, and mass almost-everything-you-can-think-of. He sees individuality, initiative, natural ingenuity — the things he and his fathers and their fathers fought for — about to be sold, to be ‘swallered inter’ a sea of chain stores, national releases, and nation-wide hookups.”

These words are familiar. They are the very reasons doomed businesses cite today for their undoing.

And yet Yankee has endured, stubborn as the persona it celebrates."

The full story:
http://www.ledgertranscript.com/article/75-years-of-yankee-magazine

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