By Mondo Times editors
Boulder, Colorado USA
Posted on September 4, 2009 at 4:09pm

Larry Little, current vice president, publisher of Cycle World, has been promoted to senior vice president, chief brand officer of the Cycle World brand group effective immediately.

-- Little will have full responsibility for the Cycle World group including developing new revenue streams, setting brand and editorial content direction across platforms, and integrating print and digital advertising sales. Little will report to Alain Lemarchand, President & CEO, Hachette Filipacchi Media U.S.

"Cycle World is the leader in its category with potential for further growth and expansion," said Lemarchand. "The key to that success is brand quality and continuity across platforms, and this new structure will provide a more focused, strategic, nimble, and cohesive environment. Larry brings years of experience, relationships and leadership in the motorcycling category, and I am confident that he will be an excellent brand leader."

Lemarchand added, "Consumers expect brand quality on all platforms all the time, and advertisers demand multiplatform integrated packages that reach targeted consumers. We have embraced the challenge to better serve our customers and business partners in the future by giving them what they need."

"The expansion of our digital content is key," said Little. "Cycle World is a primary source of credible information for people who are buying motorcycles. That group of buyers is poised to expand with a new segment of eco-minded consumers who view the transportation opportunity motorcycles represent because of fuel costs, commute times and concerns for the environment. We are developing content targeted to their needs as well as to the enthusiast."

Little joined Cycle World magazine in 1981 and was named vice president, publisher in 1990. For the past thirteen years he has been elected by his peers to serve on the Board of Directors of the Motorcycle Industry Council (MIC), the industry trade association. For the past seven years, he has served as Chairman of the Board.

Cycle World is a monthly magazine with a circulation of 300,000. Other services include the Cycle World Buyer's Guide and the Cycle World International Motorcycle Shows in 11 cities across the country.

Go to the Cycle World magazine profile for more information about this magazine, including background, ownership, links, ratings, and reviews.

To submit a Cycle World magazine review:

• Log in now if you are a Mondo Times member.
• If you are not a member, register for a free Mondo Times basic membership.

You can also see the latest Mondo Times media news & reviews.