By Mondo Times editors
Boulder, Colorado USA
Posted on October 10, 2009 at 11:07pm

Staff and Product Changes at Cycle World Magazine

-- Larry Little, SVP, Chief Brand Officer, Cycle World Brand Group, owned by Hachette Filipacchi Media U.S. (HFM U.S.), announced staff and product changes on October 7, 2009.

Little has promoted Executive Editor Mark Hoyer to Vice President, Brand Content and Editor-in-Chief, Cycle World. National Advertising Director Paul LaBella was promoted to Vice President, Brand Publisher.

David Edwards, who has served as Vice President, Editor-in-Chief, will be leaving the company. "I want to thank David for his years of contribution to Cycle World," said Little. "His love and knowledge about every aspect of the motorcycling sport and industry has made a substantial contribution to sustain Cycle World's position as America's leading motorcycle enthusiasts' publication."

The new structure of the Cycle World brand is President & CEO Alain Lemarchand's most recent move in reorganizing the company's assets into brand centric groups led by Chief Brand Officers (CBO). Like other CBO's, Little has full responsibility for the Cycle World group including developing new revenue streams, setting brand and editorial content direction across platforms, and integrating print and digital advertising sales.

Little also announced that starting with the November 2009 issue, the magazine will have improved paper stock, perfect binding, and restyled sections.

The web site has an all-new, enhanced Cycle World Buyer's Guide for 2009 and complete guides going back to 2005.

Cycle World is a monthly magazine with a circulation of 300,000. The magazine hosts a weekly radio program and sponsors the Cycle World International Motorcycle Shows in 11 cities across the country. First published in January 1962, Cycle World magazine quickly became America's leading motorcycle enthusiast's publication covering all aspects of motorcycling.

Go to the Cycle World magazine profile for more information about this magazine, including background, ownership, links, ratings, and reviews.

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