By Mondo Times editors
Boulder Colorado USA
Posted on January 25, 2011 at 8:36am

Kim Rosenblum Promoted to Executive Vice President, Marketing and Creative, TV Land

-- January 24, 2011 -- Kim Rosenblum has been named executive vice president, marketing and creative, TV Land, it was announced today by Larry W. Jones, president, TV Land. Rosenblum will continue to be based in New York and report to Jones.

Rosenblum is responsible for all off-channel marketing, including consumer and trade advertising, media planning, consumer products, consumer promotions and ad sales marketing. She will also continue as the network's creative director and oversee TV Land's on-air and off-air creative as well as sponsor integrations. Most recently, Rosenblum spearheaded the "Hot in Cleveland" and "Retired at 35" double marketing campaign, the largest marketing campaign in TV Land's history.

"Kim's strategic insight, creativity and rich understanding of the TV Land brand and consumer will insure continued success for the network," said Larry W. Jones, president, TV Land. "Advertisers and consumers will both benefit from Kim's unique ability to filter the channel's goals and to communicate messages effectively to our target audiences."

Since joining MTV Networks in 1993, Rosenblum has served as a creative executive on a number of brands, including TV Land, Nick At Nite and Nickelodeon. Prior to joining MTV Networks, Rosenblum was a producer at the advertising agencies Young & Rubicam and DMB&B. She began her career at MCA-TV on a college fellowship granted by the International Radio and Television Society.

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