By Mondo Times editors
Boulder Colorado USA
Posted on February 21, 2011 at 10:04am

Ratings Shocker

-- Nielsen isn't getting its online act together, The New York Post reported on February 21, 2011:

"Nielsen's plan to help TV networks grab a bigger piece of the $2 billion online video ad pie is experiencing some serious static.

The ratings giant is due to begin its "extended screen" reporting at the end of April to help TV channels count viewers watching video online, but, so far, its trial report shockingly hasn't picked up any viewers.

One agency researcher expressed surprise at the blank ratings reports he's been seeing for the past few weeks, while one senior TV executive said, "Nielsen has to deal with the nature of detection process. It's not working.""

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