By Mondo Times editors
Boulder Colorado USA
Posted on December 5, 2011 at 8:40am

Major Changes in How Readers Access Magazine Content

-- The largest magazine publishers are seeing consumers access magazine branded content across multiple platforms.

That's according to a new study released December 2, 2011 by media research firm Affinity.

For the 18 brands measured at Time Inc., publisher of Time magazine, the study reported a total brand audience of 114,112,000, with a print audience of 96,553,000 and a digital audience of 51,935,000.

The 19 brands of Hearst Magazines, a division of the Hearst Corporation, drew a total audience of 94,643,000, with 84,154,000 in the print audience and 33,478,000 in digital.

Meredith Corporation's 11 titles garnered a total audience of 67,279.000, with 62,661,000 in print and 14,368,000 in digital.

The Affinity study further broke down the numbers to show the percent of the total brand audience accessing content through single or multiple delivery channels.

55% of Time Inc's audience accesses content through print only, 15% through digital only and 30% through a combination of both.

65% of Hearst's readers came from print only, 11% from digital only and 24% from a combination.

79% of Meredith's audience came from print only, 7% from digital only and 14% from a combination.

For more information, visit: www.AffinityResearch.net.

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