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Mondo Times editors
Boulder Colorado USA | Posted at 1:40pm on Monday, November 16th, 2009 | Sales Staffs Of Hulu And Its Corporate Parents Clash
Mediaweek reported on November 15, 2009:
"The broadcast networks have always had first crack at selling their own shows on Hulu (which is jointly owned by ABC, NBC and Fox) and can buy back inventory from the site at anytime. Hulu’s sales team can’t sell any individual series or network—but instead is supposed to sell buckets of video based on genre or audience demos.
Theoretically, the broadcast nets shouldn’t care whether Hulu or their own staffs sell inventory within their own shows—since the networks are said to pocket 70 percent of ad revenue regardless.
But according to sources, network sales execs, who’ve never been crazy about the idea of another party controlling their content, say that Hulu’s sales staff deliberately sells against its network brethren."
The full story:
http://www.mediaweek.com/mw/content_display/news/digital-downloads/broadband/e3i8f2c0287dc37ec6b5270e8008bf01978
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Mondo Times editors
Boulder Colorado USA | Posted at 2:15pm on Saturday, June 6th, 2009 | Soon, you will have to pay for Hulu. So says Jeff Bercovici, writing at the Daily Finance web site on June 3, 2009:
"Don't get too attached to all that free, high-quality video on Hulu. It just might disappear behind a pay wall before too long.
Speaking last night at an Internet Week event sponsored by The Hollywood Reporter, Jonathan Miller, News Corp.'s newly-installed chief digital officer, said he envisions a future where at least some of the TV shows and movies on Hulu, the premium video site co-owned by News Corp. (NWS), NBC Universal and Disney (DIS), are available only to subscribers."
The full story:
http://www.dailyfinance.com/2009/06/03/soon-youll-have-to-pay-for-hulu/
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Eric Kallgren
Boulder, Colorado USA | Posted at 4:36pm on Friday, May 15th, 2009 | Who's watching Hulu? Who knows, the New York Times reported on May 14, 2009:
"Does Hulu, the Web’s most popular place for TV viewing, reach nine million people a month or 42 million?
Millions of dollars in advertising revenue may hinge on the answer. But no one seems to know for sure how big the site’s audience is.
Any way the streams of shows like “Fringe” and “30 Rock” are counted, it is clear that Hulu’s growth has been explosive, up 490 percent year over year, according to Nielsen Online. Hulu executives, however, are fretting that the company, one of the leading purveyors of ratings data, is undercounting the site’s visitors. They say Nielsen’s numbers hurt Hulu’s perception among advertisers and the press.
While Nielsen reported 8.9 million visitors to Hulu in March, another measurement firm, comScore, counted 42 million. Exacerbating the confusion, Nielsen’s numbers for April show Hulu losing audience while still managing to add video views, also known as streams."
The full story:
http://www.nytimes.com/2009/05/15/business/media/15nielsen.html?_r=2
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Eric Kallgren
Boulder, Colorado USA | Posted at 6:20pm on Saturday, May 2nd, 2009 | Hulu is marching to dominance, Forbes magazine declared on April 30, 2009:
"Walt Disney is buying a 30% stake in Web video venture Hulu and will add shows from its ABC network to the Web site's growing pool of prime-time content. Among the shows Hulu viewers will soon be able to watch are Desperate Housewives, Scrubs and The Secret Life of the American Teenager.
The deal demonstrates a long-term bet by General Electric's NBC, News Corp.'s Fox and ABC that TV viewers will eventually turn to the Web as a primary source of entertainment. By making their best content available online, the networks will likely hasten the decline of their already struggling broadcast affiliates, a move that could force users onto the Web in unprecedented numbers."
The full story:
http://www.forbes.com/2009/04/30/hulu-abc-nbc-fox-business-media-hulu.html
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Eric Kallgren
Boulder, Colorado USA | Posted at 11:19pm on Wednesday, April 29th, 2009 | Hulu overtook Yahoo in March 2009 as third most watched Internet video site, ComScore Inc. reported on April 28, 2009:
"comScore, a leader in measuring the digital world, today released March 2009 data from the comScore Video Metrix service, showing that U.S. Internet users viewed 14.5 billion online videos during the month, representing an increase of 11 percent versus February.
In March, Google Sites once again ranked as the top U.S. video property with 5.9 billion videos viewed (40.9 percent online video market share), with YouTube.com accounting for more than 99 percent of all videos viewed at the property. Fox Interactive Media ranked second with 437 million videos (3.0 percent), followed by Hulu with 380 million (2.6 percent) and Yahoo! Sites with 335 million (2.3 percent). March represented the first time Hulu has cracked the top three in the ranking of videos viewed.
Nearly 150 million U.S. Internet users watched an average of 97 videos per viewer in March. Google Sites eclipsed the 100 million online video viewer threshold once again, after first achieving the milestone in December 2008. Fox Interactive ranked second with 55.2 million viewers, followed by Yahoo! Sites (42.5 million) and Hulu (41.6 million)."
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Eric Kallgren
Boulder, Colorado USA | Posted at 2:15pm on Thursday, April 23rd, 2009 | Hulu is working on a music video web site, Bloomberg reported on April 22, 2009:
"Hulu.com, the Web site that hosts prime-time TV shows, is in talks with the world’s largest record labels to offer music videos in competition with Google Inc.’s YouTube, four people with knowledge of the discussions said.
EMI Group Ltd., Warner Music Group Corp., Universal Music Group and Sony Music Entertainment are negotiating to add music videos to Hulu, said the people, who declined to be identified because talks are private.
Hulu, whose owners include NBC Universal and News Corp., plans to compete with Vevo.com, the music service planned by Universal Music Group and YouTube, the dominant video Web site. Sony, EMI and Warner Music are being asked to join Vevo.com, YouTube and Universal Music said on April 9."
The full story:
http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aIve2K3rJFl0
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Eric Kallgren
Boulder, Colorado USA | Posted at 1:10pm on Monday, March 23rd, 2009 | March 12, 2009: The Wall Street Journal reported that Hulu is embracing social networking:
"The Internet-video site Hulu is adding social-networking functions in hopes of building user loyalty and mining data to attract more advertisers.
Hulu Friends, to be launched Thursday, includes features much like Facebook's, such as the ability for users to create online profiles and share videos with each other. For example, the Hulu "Scorecard" will let users track their activity. Competitors in the online-video market, such as Joost and CBS Corp.'s TV.com, have introduced similar functions.
Hulu -- a joint venture of General Electric Co.'s NBC Universal and News Corp., which owns Wall Street Journal publisher Dow Jones & Co. -- gives users free online access to TV shows and other video, which networks and other suppliers provide in exchange for a cut of the Web site's advertising revenue.
The new functions are designed to encourage Hulu users to connect with one another and share their video preferences, said Hulu Chief Executive Jason Kilar. If the strategy works, it could increase their viewing, boosting the site's ad revenues."
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Mondo Times editors
Boulder, Colorado USA | Posted at 4:24pm on Monday, December 22nd, 2008 | On December 19, 2008, the Associated Press named Hulu its web site of the year:
"In the Wild West that is online video, Hulu.com has proven to be a trailblazing answer to how professional content can thrive on the Web.
It's this year's pick for Web site of the year.
"This is period of great experimentation in regard to media, in regard to online video," said Hulu chief executive officer Jason Kilar in a recent interview. "You've seen a lot, you're probably going to see even more in terms of various business models, various interface designs. I personally love to operate in moments of time like that."
Hulu officially launched March 12, a result of the unlikely collaboration between News Corp. and NBC Universal. Normally, such corporate fusion in new mediums doesn't pan out.
The blogosphere was, to say the least, doubtful. Before its name was announced, bloggers derided the project as "Clown Co."
"Boy, did we have to eat crow," recently wrote Michael Arrington of the influential blog Techcrunch.com. He added: "I was wrong. Hulu rocks. Despite ridiculous odds, the company was able to pull of a joint venture between two humongous parent media companies and provides users with a compelling, sexy product."
Hulu hosts more than 1,000 shows, from "Family Guy" to "Saturday Night Live." There are more than 130 content providers, not only NBC and Fox, but Sony Pictures Television, MGM Studios, Lionsgate, Paramount Pictures and PBS. The site's database of full-length films also has grown.
ComScore pegged its unique monthly visitors for October at 24 million. On average, a visitor watches 10 videos on Hulu in a month, which is good enough to chart Hulu sixth in videos viewed online.
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