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Mondo Times editors
Boulder Colorado USA | Posted at 1:30pm on Tuesday, November 17th, 2009 | YouTube Launches Citizen Journalist Channel
The Hollywood Reporter reported on November 17, 2009:
"The world's top purveyor of Internet video has launched YouTube Direct, whereby TV and online news editors can obtain video from so-called "citizen journalists" -- and even request such video be shot by amateurs seeking attention.
It's not entirely about celebrities. Many news outlets will be seeking disaster footage, for example, or rowdy behavior at political town hall meetings.
News outlets seeking footage can announce it in a variety of ways, including via call-out videos posted at YouTube. When a YouTube user has video they think will interest the mainstream media, it can make it easy for editors, producers and journalists to contact them.
"News organizations always want to verify the content they use," said Steve Grove, head of news and politics at YouTube.
YouTube Direct isn't a revenue play -- either for YouTube or its users, Grove said. "It's an incentive to upload great video, because of the recognition you'll get from legitimate news organizations," he said."
The full story:
http://www.hollywoodreporter.com/hr/content_display/television/news/e3i6b92ac9c285d017657c7f85cd020717f
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Mondo Times editors
Boulder, Colorado USA | Posted at 10:16pm on Saturday, October 10th, 2009 | YouTube is turning video piracy into revenue, according to a story in the New York Times from October 6, 2009:
"YouTube appears to be mastering the art of turning video piracy into revenue for itself and its partners.
For years, the clips of television shows, music videos and other copyrighted content that users uploaded to YouTube without permission were a source of tension between Google, which owns YouTube, and media companies, which owned the copyrights.
But since last year, a growing number of media companies have stopped insisting that YouTube take down those unauthorized clips. Instead, they are choosing to claim the videos as their own, and allowing YouTube to sell advertising when people watch them. The revenue is split between YouTube and the content owners."
The full story:
http://www.nytimes.com/2009/10/07/technology/internet/07youtube.html
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Mondo Times editors
Boulder, Colorado USA | Posted at 12:51pm on Monday, August 10th, 2009 | YouTube is getting into the local TV news business, the New York Times reported on August 2, 2009:
"With its ability to collect articles and sell advertisements against them, Google has already become a huge force in the news business — and the scourge of many newspapers. Now its subsidiary YouTube wants to do the same thing to local television.
YouTube, which already boasts of being “the biggest news platform in the world,” has created a News Near You feature that senses a user’s location and serves up a list of relevant videos. In time, it could essentially engineer a local newscast on the fly. It is already distributing hometown video from dozens of sources, and it wants to add thousands more.
YouTube says it is helping TV stations and its other partners by creating a new — but so far not fiscally significant — source of revenue."
The full story:
http://www.nytimes.com/2009/08/03/business/media/03youtube.html
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Mondo Times editors
Boulder, Colorado USA | Posted at 6:00pm on Tuesday, June 30th, 2009 | YouTube has launched a service for training journalists called the "YouTube Reporters' Center," the company announced on June 29, 2009.
In partnership with several top news and media organizations, YouTube has launched the YouTube Reporters' Center (http://www.youtube.com/reporterscenter), a dedicated channel that features how-to videos on news reporting created by some of the industry's most respected journalists and media experts. A one-stop-shop for journalism training online, the YouTube Reporters' Center covers a wide range of topics, from preparing for interviews, to fact-checking, to journalistic ethics.
"For the first time on YouTube, veteran journalists are making themselves openly available to aspiring reporters around the world who want to report on the news and events happening around them," said Steve Grove, head of news and politics at YouTube. "As current events demonstrate on a daily basis, citizen-reporting on YouTube is a critical part of today's media landscape -- and the YouTube Reporters' Center will help foster an even more productive relationship between professionals and these aspiring reporters."
Visitors to the center can browse through over two dozen how-to videos made by the experts for the Reporters' Center. Citizens with reporting experiences are invited to share the lessons they've learned by adding their own how-to videos for inclusion on the site.
News organizations who are not currently YouTube partners can apply to the YouTube partner program, through a new outreach program launched today as well -- for more details, see this blog post: http://googlenewsblog.blogspot.com/2009/06/call-to-news-publishers-how-to-share.html.
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Mondo Times editors
Boulder Colorado USA | Posted at 10:55pm on Tuesday, June 9th, 2009 | YouTube will sink or swim with "Obama Girl" and other 'midtail' content, argues Michael Learmonth at Advertising Age on June 8, 2009:
"Forget Hollywood. YouTube's future lies less in "Desperate Housewives" and more in low-budget fare from producers such as Next New Networks, Machinima, Howcast and MondoMedia. That's because for all the sound and fury over studio deals, long-form content just isn't that popular on YouTube. Rather, it's the so-called midtail content, which fills a niche somewhere between studio-produced and user-generated fare, that's exploded.
It's a category that didn't really exist before YouTube, but will play more than a bit part in its future because it supplies the biggest pool of brand-safe ad impressions, fertile ground for YouTube's overlays and banners, and malleable content for brand integrations it can peddle to Madison Avenue."
The full story:
http://adage.com/digital/article?article_id=137140
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Eric Kallgren
Boulder, Colorado USA | Posted at 11:50am on Monday, April 27th, 2009 | YouTube is losing a lot of money, according to a financial analyst quoted in the New York Times story "In Developing Countries, Web Grows Without Profit" published on April 26, 2009:
"Perhaps no company is more in the grip of the international paradox than YouTube, which a Credit Suisse analyst, Spencer Wang, recently estimated could lose $470 million in 2009, in part because of the high cost of delivering billions of videos each month. Google, which owns YouTube, disputed the analysis but offered no details on the site’s financial situation.
Tom Pickett, director of online sales and operations at YouTube, says the company still hews to its vision of bringing online video to the entire globe. In the last two years, it has pushed to create local versions of its site in countries like India, Brazil and Poland.
But Mr. Pickett also says that YouTube has slowed the creation of new international hubs and shifted its focus to making money. He says that does not rule out restricting bandwidth in certain countries as a way to control costs — essentially making YouTube a slower, lower-quality viewing experience in the developing world."
The full story:
http://www.nytimes.com/2009/04/27/technology/start-ups/27global.html
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Eric Kallgren
Boulder, Colorado USA | Posted at 10:42pm on Tuesday, April 21st, 2009 | YouTube will launch a "premium section" with movies and TV shows, Ars Technica reported on April 16, 2009:
"Google has announced that it will partner with major movie studios to stream a number of full-length films and TV shows for free on YouTube. The studios involved in the launch of this premium content section will include Sony, CBS, MGM, Lionsgate, Starz, and the BBC. The movies will be ad-supported, and ad revenue will be shared with the content owners. Those who love YouTube's user-generated video offerings should not fret, however, as those will remain on the site separate from the premium offerings.
Google has been growing its collection of full-length movies as of late, with MGM announcing in November of 2008 that it would begin adding some of its films to YouTube, starting with films like The Magnificent Seven and Bulletproof Monk. Then, earlier this month, rumors spread that Sony was working on a similar deal to add films to YouTube. Now, with MGM, Sony, and a handful of others on board, YouTube has taken a giant step in the right direction to figuring out how to monetize the site."
The full story:
http://arstechnica.com/media/news/2009/04/youtube-to-gain-premium-movie-tv-section.ars
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Eric Kallgren
Boulder, Colorado USA | Posted at 4:18pm on Monday, April 13th, 2009 | YouTube and Universal Music Group are planning to create a music web site to be called Vevo, the New York Times reported on April 9, 2009:
"YouTube, the most popular online video site, and Universal Music Group, the world’s largest music company, said on Thursday that they would create an online hub for music videos and related content, called Vevo.
The agreement is the latest of many efforts by YouTube, which is owned by Google, to put more professionally produced content in front of its huge audience, and in turn, earn more money from advertising.
Music videos of Universal’s artists will be available both on Vevo.com, which will be owned by Universal and powered by YouTube’s technology, and on a Vevo channel on YouTube. The companies said they would share revenue from advertising on both sites, but declined to discuss specific terms of the agreement.
Google and Universal said they planned to introduce Vevo this year. They said they were working to persuade other major labels to join the site."
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Eric Kallgren
Boulder, Colorado USA | Posted at 11:26am on Friday, April 3rd, 2009 | YouTube will soon begin highlighting "premium content," according to a story by ClickZ on March 30, 2009:
"YouTube will soon unveil a redesign that clearly separates its premium and long-form programming from the user-posted videos that account for most of its activity.
According to two sources familiar with Google's plans for YouTube, the new design will do away with the current navigation scheme -- which funnels users into "videos," "channels," and "community" categories. That layout will be replaced with a tabbed navigation with clearly defined sections for professional content.
The new design will offer four tabs: Movies, Music, Shows, and Videos. The first three tabs will display premium shows, clips, and movies from Google's network and studio partners, all of which will be monetized with in-stream advertising. Meanwhile the Videos channel will house amateur and semi-pro content of the sort major brand advertisers have shied away from."
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Mondo Times editors
Boulder, Colorado USA | Posted at 1:57pm on Saturday, March 28th, 2009 | The Chinese government is blocking YouTube in China.
On March 25, 2009, the Associated Press reported that China is jamming YouTube:
"A video that appears to show police fatally beating a Tibetan protester is a fake concocted by supporters of the Dalai Lama, China said Tuesday -- the same day the video-sharing network YouTube said its service had been blocked in China.
The video has been posted on YouTube in recent days.
A spokesman for Mountain View, Calif.-based Google Inc., which owns YouTube, said he couldn't comment on the Chinese government's reason for the block. "We are looking into it and working to ensure that the service is restored as soon as possible," Scott Rubin said.
China occasionally blocks YouTube to prevent access to videos that criticize or shine an unflattering light on its policies. Users in Beijing said they were unable to access the site late Tuesday."
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