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Mondo Times editors
Boulder Colorado USA | Posted at 11:41am on Saturday, November 14th, 2009 | Newsweek Eliminates A Dozen Positions
Politico reported on November 11, 2009:
"Newsweek Editor Jon Meacham, in a memo obtained by Politico, noted that the magazine has taken a different direction this year and, despite the layoffs, claimed that it "continues to appear promising in terms of building and retaining an engaged audience that we hope will be attractive to advertisers."
The full story:
http://www.politico.com/blogs/michaelcalderone/1109/Layoffs_at_Newsweek.html
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Mondo Times editors
Boulder, Colorado USA | Posted at 12:58am on Saturday, September 26th, 2009 | Newsweek has launched a ranking of the "greenest companies in America" in its current issue. The Newsweek Green Rankings is the first-ever report based on companies' actual environmental footprint, policies and practices.
The 12 page report in the September 28, 2009 issue features a green ranking of America's 500 largest publicly-traded companies as measured by revenue, market capitalization and number of employees.
"This is the first time a media organization has ranked companies in this way," said Kathleen Deveny, Global Business Editor of Newsweek. "Most green lists are anecdotal -- ours is the result of a massive database research project conducted in collaboration with three of the leading players in environmental research: KLD, Trucost and Corporate Register."
The companies are ranked based on a number of criteria, including: each company's greenhouse gas emissions, toxic waste emissions and use of other natural resources. Newsweek and its partners also assessed the companies' management of environmental issues and policies, regulatory compliance and policies concerning climate change.
As determined by the study, the top 10 greenest companies in America are:
1. Hewlett-Packard Company
2. Dell Inc.
3. Johnson & Johnson
4. Intel Corporation
5. IBM
6. State Street Corporation
7. NIKE, Inc.
8. Bristol-Myers Squibb Company
9. Applied Materials, Inc.
10. Starbucks Corporation
Newsweek also broke out the list by industry sector, determining the top 10 greenest companies in their respective industries.
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Mondo Times editors
Boulder, Colorado USA | Posted at 11:02pm on Tuesday, September 22nd, 2009 | Newsweek will change its subscription strategy, Frank Ahrens of the Washington Post reported on September 12, 2009:
"Money-losing Newsweek hopes to break even by 2011 and plans to as much as double its subscription rate over the next two years, the magazine's top executive said Friday.
Ann McDaniel, managing director of Newsweek, which is owned by The Washington Post Co., said the magazine will aim for a "smaller base of very committed subscribers and get more money from each of them," while speaking at The Post Co.'s annual shareholders meeting at the company's D.C. headquarters.
Newsweek relaunched in May, with Editor Jon Meacham writing to readers that the weekly magazine would deemphasize breaking news in favor of "reported narrative" and "the argued essay."
Analysts suggested that the new Newsweek is modeling its editorial strategy on England's Economist, and now it appears to be doing the same thing with its business strategy. A subscription to the Economist costs $120 per year, whereas a subscription to Newsweek costs $37. That figure could rise to as much as $75 by 2011, McDaniel said. The magazine division had an operating loss of $25.4 million in the first six months of this year."
The full story:
http://www.washingtonpost.com/wp-dyn/content/article/2009/09/11/AR2009091103713.html
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Mondo Times editors
Boulder, Colorado USA | Posted at 11:37pm on Tuesday, June 23rd, 2009 | Devin Gordon is the new editor of the Newsweek web site, replacing Will Tacy. Gordon was previously editor of the Scope section of Newsweek magazine.
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Mondo Times editors
Boulder Colorado USA | Posted at 4:55pm on Wednesday, June 3rd, 2009 | Plumbing the very depths of desperation, Newsweek magazine will use Stephen Colbert as a guest editor. The New York Observer reported on June 2, 2009:
"For the next issue that hits newsstands on June 8, Comedy Central funnyman Stephen Colbert will be Newsweek’s guest editor, The Observer has learned.
Mr. Meacham said the idea was born from a lunch he had with Mr. Colbert at Gabriel’s near Columbus Circle.
“I was just very impressed with the range of his knowledge and he had an almost encyclopedic feel for anything that came up,” said Mr. Meacham. “As we think about ways to both inform and surprise readers of the magazine, the notion of having him as a guest editor seemed like a good one.”
It’s the first guest editor for Newsweek in its 76-year history."
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Eric Kallgren
Boulder Colorado USA | Posted at 6:53pm on Friday, May 22nd, 2009 | The remake of Newsweek magazine is a bust, Michael Kinsley writes in the May 21, 2009 issue of The New Republic:
"Having recently been dumped by Time, I naturally had great hopes for this week's much-anticipated makeover of Newsweek. Both surviving newsmags (US News is said to exist still in some form, but no one I know has seen it lately) are in an Internet panic like that affecting newspapers. Newsweek has always been a bit faster on its feet. But judging from its first issue, the new Newsweek is not going to be the instrument of my revenge, alas.
In his editor's letter--one of many traditional newsmagazine features that have survived the scythe of change--Jon Meacham says, "We are not pretending to be your guide through the chaos of the Information Age," which concedes a lot of ground from the get-go. Why not at least pretend? Why else would people pick it up, let alone subscribe? The newsmags face a choice. Actually, they've faced it since long before the Internet. Should they try to provide a complete picture of what happened last week? Or should they stop worrying about that and hope to find appeal in trends, service pieces, fine writing, muckraking exposes, provocative argument, and other traditional non-news magazine fare? Whenever they have an existential crisis--and this is not the first--they always make the wrong choice."
The full story:
www.tnr.com/politics/story.html?id=7cc5324e-0fbc-4316-a656-d49e77e3a5a4&p=1
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Eric Kallgren
Boulder, Colorado USA | Posted at 3:51pm on Friday, April 24th, 2009 | Jon Meacham, the editor of Newsweek magazine, will write a biography of former President George H.W. Bush, the New York Post reported on April 24, 2009:
"Jon Meacham, whose day job is running Newsweek, has already picked his next project.
He will write a biography of former President George H.W. Bush, Media Ink has learned.
Meacham was with the Bushes in Houston, along with Cherie Blair, wife of ex-British prime minister Tony Blair, and others celebrating the 20th anniversary of Barbara Bush's Celebration of Reading initiative, which seeks to stamp out illiteracy.
The book is not an authorized biography, but the Bush family is believed to be cooperating.
Meacham's bestselling Andrew Jackson tome, "American Lion," won the Pulitzer for biography on Monday, but Meacham won't necessarily reap a big payday from the accolade. Instead, he'll get another mid-six-figure advance. The new book fulfills the second part of a two-book deal he signed with Random House several years ago."
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Eric Kallgren
Boulder, Colorado USA | Posted at 4:09pm on Monday, February 9th, 2009 | On February 8, 2009, Richard Perez-Pena of the New York Times reported that Newsweek is planning a makeover:
"Newsweek is about to begin a major change in its identity, with a new design, a much smaller and, it hopes, more affluent readership, and some shifts in content. The venerable newsweekly’s ingrained role of obligatory coverage of the week’s big events will be abandoned once and for all, executives say.
“There’s a phrase in the culture, ‘we need to take note of,’ ‘we need to weigh in on,’ ” said Newsweek’s editor, Jon Meacham. “That’s going away. If we don’t have something original to say, we won’t. The drill of chasing the week’s news to add a couple of hard-fought new details is not sustainable.”
Newsweek loses money, and the consensus within its parent, the Washington Post Company, and among industry analysts, is that it has to try something big. The magazine is betting that the answer lies in changing both itself and its audience, and getting the audience to pay more.
A deep-rooted part of the newsweekly culture has been to serve a mass audience, but that market has been shrinking, and new subscribers come at a high price in call centers, advertising and deeply discounted subscriptions.
“Mass for us is a business that doesn’t work,” said Tom Ascheim, Newsweek’s chief executive. “Wish it did, but it doesn’t. We did it for a long time, successfully, but we can’t anymore.”
Thirteen months ago, Newsweek lowered its rate base, the circulation promised to advertisers, to 2.6 million from 3.1 million, and Mr. Ascheim said that would drop to 1.9 million in July, and to 1.5 million next January.
He says the magazine has a core of 1.2 million subscribers who are its best-educated, most avid consumers of news, and who have higher incomes than the average reader."
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