Ward's Dealer Business was a USA magazine covering Automotive.
Ward's Dealer Business offered useful, hands-on information to help new-car dealership executives operate their businesses at peak efficiency and profitability.
This magazine was owned by Informa PLC.
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Digital Car Ads Three Times More Effective Than Print
-- According to Affinity's VISTA Service, which measures the effectiveness of both traditional print and magazine ads delivered through mobile platforms, digital magazine readers are almost three times as likely to visit a dealer, and almost twice as likely to visit a car maker's web site, as a result of exposure to an ad in the electronic issue of a magazine. Affinity announced the results of its...
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Ward's Dealer Business Magazine website