Ellen Shannon Named Publisher of Multichannel Merchant

-- Shannon also takes on the title of chief content director, said Leslie Bacon, group publisher and market leader for Penton Media Inc.'s marketing group. Bacon announced the appointment on October 13, 2011.

"Ellen is known for her high success rate in launching and repositioning information products, ability to create and develop high quality content, and innovative database development and marketing," said Bacon. "This is a great win for Penton to be able to bring this talent on our team."

Shannon joins the magazine from TechMedia, where she helped to launch, develop, and grow their digital marketing and strategy conferences. Prior to that, Shannon founded and was CEO of Publication & Conference Development Partners.

Shannon's appointment takes effect immediately.

Multichannel Merchant provides key decision-makers at e-commerce enterprises, catalog and multichannel retail companies with strategic and tactical information for selling and delivering products directly to the consumer.

Go to the Multichannel Merchant magazine profile for more information about the magazine.

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